GWR’s sales house, Opus, has poached Viacom Outdoor’s Sally Barker to become its new head of client development.Barker, formerly head of advertiser development at Viacom Outdoor, begins her new London-based role this week and will focus on developing a more professional and targeted service for advertisers across all Opus’ radio services.Barker will report to Opus… Continue reading Barker Joins Opus As Head Of Client Development
The Sunday Times is launching a stand-alone news-stand magazine as an extension of its travel section.Travel magazine will be a 180-page glossy published by River contract publishing. It will launch in January priced at £2.95 and will be published six times a year.News International claims that around 2 million people currently read the travel sections… Continue reading Sunday Times Launches Glossy Travel Magazine
The Broadcasting Standards Commission (BSC) has joined the ITC and the ASA in upholding complaints against Pot Noodle’s “slag of all snacks” ad.The Commission received 28 complaints about the high-profile TV ad, which featured a man, tired of his wife’s sandwiches, looking to “indulge” himself with a Pot Noodle.The majority of the complainants objected to… Continue reading BSC Upholds Complaints Against Pot Noodle “Slag” Ad
Attheraces, the joint digital TV venture between BSkyB, Channel 4 and Arena Leisure, has today launched its interactive betting facility.The facility will allow viewers to bet using their remote controls and later in the new year additional interactive betting will be available through bookmakers. It is understood the service was scheduled to launch six-months ago,… Continue reading Attheraces Launches Interactive Betting Service
Ecommerce revenues in the US fell for the first time ever in the third quarter, according to new figures from Forrester Research. Online revenue slipped to $17 billion after two consecutive quarters of $20 billion sales. Analysts blamed the turbulent economic and political situation for the downturn but said that they expected spending to return… Continue reading US Online Sales Decline In Q3
Radio advertising experienced significant growth in the 1990s as more commercial stations appeared on the scene and the medium appeared to offer better value for money than press and television. The commercial sector has since had to contend with recession and an upswing in fortunes for the BBC stations which now account for almost 53%… Continue reading Radio On The Road To Recovery, Says Forecast
Mobile messaging services, which offer graphics and video, will prove more popular than wireless internet services in the next few years, according to a new report from In-Stat/MDR. The research firm calculates that messaging users will increase from an estimated 305 million at the end of 2001 to more than a billion by the end… Continue reading Messaging To Eclipse Mobile Internet
Ad revenues at regional newspaper publishing group, Johnston Press, are performing strongly in ‘challenging market conditions’, with Q3/Q4 growth expected to be 1-2%, according to Merrill Lynch analysts. The broker is expecting a full year growth of about 2%. Johnston’s management is budgeting for a 2-3% growth next year, in line with analysts’ forecasts, but… Continue reading Johnston Press Revenues Resilient In Challenging Market
The world’s largest radio group, Clear Channel, yesterday reported third quarter radio revenues up by 11% to $964 million, representing a strong indication that US radio advertising is on the rebound. US radio has been looking stronger and stronger in recent weeks and Q4 is expected to post double-digit growth, according to analysts at Merrill… Continue reading Clear Channel Sees Stronger Radio Revenues
Advertising growth in the UK is expected to average about 3% per year between now and 2007, with the strongest year being 2004, according to new long term forecasts from media buying agency, OMD UK. Growth in total advertising spend is predicted to be flat this year, rising to 3.4% in 2003 and peaking at… Continue reading UK Ad Growth To Pick Up In 2003, Peak In 2004, Says OMD UK
