BBC is to relaunch its motoring magazine, Top Gear, to coincide with the show’s return to BBC2.The magazine has undergone a complete overhaul, with new design and added content. It also features a new 20-page section containing news, sport, humour and writing from broadcaster and columnist Jeremy Clarkson.Clarkson has signed a new contract with the… Continue reading BBC’s Top Gear Magazine To Relaunch
A new survey from the telecoms watchdog, Oftel has found that one-third of dial-up internet users in the UK are interested in subscribing to broadband services.Over a million UK households now have a high-speed internet connection but the latest research indicates that a further three million homes are prepared to upgrade. Not surprisingly, heavy internet… Continue reading One In Three Dial-Up Users Want Broadband
The Disney Channel is launching an interactive media campaign to promote its Kim Possible cartoon across both print and broadcast platforms.The campaign will see special decoder gamecards inserted into a variety of children’s magazines between the 24 October and 4 November. When the cards are held against television screens during the Kim Possible show, a… Continue reading Disney Channel Launches New Interactive Promotion
Real Radio has secured Wales & Borders Trains as the new sponsor of its early morning breakfast show.The £100,00 deal, which is due to begin on the 4 November, is designed to raise awareness of the group’s online ticket purchasing facility www.walesandbordertrains.co.uk. It will run for an initial 12 months during the early 5am to… Continue reading Real Radio Secures Breakfast Sponsorship
Sky News Online has undergone a complete re-design in an attempt to increase its usability.The site will now feature increased financial information, including share prices, currencies and world indices, which be will updated every 15 minutes. Users will also be able to access regional weather reports, as well as webcam and video functions.Tom Symonds, commercial… Continue reading Sky News Boosts Online Output
The RAB and IPA have welcomed the launch of the J-ET electronic trading system for commercial radio campaigns as “ground-breaking”.The system, which is overseen by JICRIT, has been developed by MediaTel to enable buyers and sellers to communicate screen-to-screen throughout the trading process from initial briefing through booking to post-campaign accountability.The ability to electronically exchange… Continue reading J-ET Trading System Welcomed As Ground-Breaking
Telewest Broadband has formed a partnership with The Carphone Warehouse to promote broadband take-up across the UK.The deal will see Telewest Broadband’s Blueyonder internet service become available in 137 Carphone Warehouse stores across the country from October 2002.Charles Burdick, managing director of Telewest, commented: “This launch is a step towards Telewest’s goal to make broadband… Continue reading Telewest And Carphone Warehouse Push Broadband
Carlton and Granada are planning to increase investment in ITV2 in a bid to enable the channel to compete with Sky One for the position of Britain’s fourth commercial TV station.Competition between the two channels will increase this week with the launch of the BBC’s new digital terrestrial platform (see Freeview Digital Service Will Launch… Continue reading Carlton And Granada To Up Investment In ITV2
Shares in Aegis, Europe’s largest advertising media buyer, were up almost 10% in early trading after the company said it expected full-year results would be “significantly better” than in 2001. The group said that there were clear signs of improvement in US broadcast media while the European and Asia Pacific markets were performing in line… Continue reading Aegis Group Optimistic On Recovery
French outdoor media group JCDecaux has become the latest company to downplay the prospects for recovery in the global advertising market. Decaux revealed that third quarter sales were down to £224.5 million, a fall of 0.9% against the same period last year. Street furniture and billboard revenues were up by around 3% to £115 million… Continue reading Advertising Conditions To ‘Remain Tight’, Says JCDecaux
