Virgin Radio has secured Tic Tac as one of the first brands to use its recently launched Spotlight initiative, which has been created to give advertisers access to the station’s programming for the first time (see Virgin Offers Advertisers Access To Programming).Tic Tac is investing a six-figure sum in a bespoke package of on air… Continue reading Virgin Gets Fresh With Tic Tac Promotion
Lord Puttnam, chairman of the joint scrutiny committee on the Communications Bill, has called for the Department for Culture, Media and Sport to be given full control over the new super-regulator, Ofcom.The creation of Ofcom, which will regulate radio and television broadcasting (see Communications Bill Lays Down OFCOM Framework), as well as the telecoms industry,… Continue reading Peer Calls For DCMS Powers To Be Extended
A new survey from the telecoms watchdog, Oftel has found that one-third of dial-up internet users in the UK are interested in subscribing to broadband services. Over a million UK households now have a high-speed internet connection (see UK Hits One Million Broadband Homes) but the latest research indicates that a further three million homes… Continue reading One In Three Dial-Up Users Want Broadband
Radio executives in the US have predicted that the industry is set to see further consolidation in the next two or three years, according to a report from MediaPost. The report quotes Westwood One CEO, Joel Hollander, as saying that he ‘absolutely believes’ that some of the medium-sized operators will merge to take on the… Continue reading US Radio Set For Further Consolidation
The number of mobile devices shipped in the Europe, Middle East and Africa region has more than doubled in the past year, reports eMarketer. Shipments increased from 578,600 in the third quarter of 2001 to 1.17 million in the same period this year, according to research by Canalys. This can largely be attributed to the… Continue reading Mobile Device Shipments Surge In Third Quarter
Total offline advertising spend in the US is forecast to grow by 2.3% in 2002, rising to 5.2% in 2003, according to the latest figures from Jupiter Research. Between 2002 and 2007, total offline spend will rise by 4.4%, say the long-term forecasts. US OFFLINE ADVERTISING FORECASTS ($ BILLION) … Continue reading Long-Term US Offline Advertising Forecasts From Jupiter Research
A new report from the Online Publishers Association (OPA) has established that there is a link between media site affinity and positive predisposition toward the advertisements displayed on preferred sites. The study, carried out in association with Millward Brown IntelliQuest and comScore, was based on a survey of almost 5,000 visitors to twenty popular US… Continue reading Internet Users Well Disposed To Ads On Favourite Sites
Despite the fact that mobile internet technology is advancing rapidly, it appears that US consumers do not share the enthusiasm of operators and handset manufacturers. In a survey carried out by The Yankee Group, 82% of those questioned said they did not use wireless data/internet services. Nearly half of those respondents claimed that they did… Continue reading American Public Resists Lure Of Mobile Surfing
Media Stocks were seen under pressure on Wednesday, following the London equity market moving downwards on concerns surrounding the domestic economy and news of further creative accounting in the US.Investors will be digesting the news that AOL overstated its online advertising growth by almost $200 million before closing its $106 billion merger with Time Warner.BSkyB… Continue reading Sharewatch
The tables showing the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London are now available to subscribers in Radio reports.The following stations are reporting with new survey periods: Kix 96 and 107.4 The Quay will now report yearly; Key 103 (Manchester) and… Continue reading RAJAR Results Q3 2002 – Local Commercial Stations
