Translucis has secured two separate contracts to promote T-Mobile and UIP’s latest film release in 280 bars and clubs across the country.Both campaigns will run across the company’s Magnetic network and according to research carried out by Translucis will reach about 1.3 million 18-24 year-olds per week for a two week period (see Translucis Ad… Continue reading Translucis Secures Big Brand Ad Deals
Online and broadcast platforms complimented each other in building up audience figures for Big Brother 2002, according to the latest research from Nielsen/NetRatings.Data shows that peaks in television viewing coincide with peaks in daily internet traffic, suggesting that those logging onto the web, would also tune into the television programme. Both platforms achieved record audiences,… Continue reading Big Brother’s Cross-Media Platforms Deliver Audience
A range of industry figures gathered at last night’s MRG evening meeting to hear the Wireless Group’s Bill Ridley, Carat’s James Smyth and Justin Sampson of the RAB discuss the contentious issue of radio audience measurement.Following Kelvin MacKenzie’s renewed criticism of RAJAR’s diary system, Ridley explained that the Wireless Group has been trialing a new… Continue reading MRG Evening Meeting: The Future Of Radio Audience Measurement
ABC results for the six-months ending in June 2002 reveal an impressive performance for Condé Nast’s Glamour magazine, which saw circulation increase by 15.2% year on year to 520,193 (see ABC Jan-Jun 2002 – Women’s Monthly Titles). Figures from Nielsen Media Research show that the title, which is now the highest circulating magazine in the… Continue reading ABC Follow-Up Report: Adverts In Women’s Monthly Magazines
A new study from Ipsos-RSL has revealed a lack of growth in the UK digital TV sector although conditions are ripe for further expansion in the coming year.The quarterly DART (Digital Audience Research Tracker) survey shows that, as in October 2001, 35% of UK homes have access to digital TV services. Stagnation has been blamed… Continue reading UK Digital Market Stands Still For Now
The Times is expanding its offering with the launch of a new weekly property supplement Bricks and Mortar at the start of September.The new supplement will be 32-pages long in a stand-alone tabloid format and will be included in Friday’s edition of the paper. It will only be distributed in southern editions of The Times… Continue reading The Times Launches New Property Supplement
Direct Mail continues to prove its worth as an effective marketing tool with expenditure increasing by 9.7% year on year during the second quarter of 2002 to £527 million, according to the latest figures from the Direct Mail Information Service (DMIS).The figures show that consumer direct mail increased by 9.9% year on year ahead of… Continue reading Direct Mail Shows Sustained Growth During Q2
People who have watched or listened to streaming media online in the past week buy more compact discs than the average American, according to a new study by Arbitron and Edison Media Research. The report, Internet 9: The Media and Entertainment World of Online Consumers found that weekly “Streamies” bought twenty-one CDs in the last… Continue reading Streaming Media Encourages Music Sales, Says Report
Prominent cable and DSL providers in the US added a combined 1.37 million broadband internet subscribers in the second quarter of this year, according to Leichtman Research Group. By the mid-point of this year, the major US providers had over 13.5 million broadband subscribers between them. More than 65% of these users connect to the… Continue reading US Cable Firms Reap The Broadband Bounty
Advertising revenues at US newspapers continue to be weak, with the latest round of figures from some of the country’s largest publishing groups showing steep declines in national adspend. According to a report from the World Advertising Research Centre, USA Today – the biggest-selling US paper – saw national ad volumes fall by 16.0% in… Continue reading US Papers Continue To Suffer Ad Declines
