Future Publishing is launching a promotion to raise awareness of its Official PlayStation 2 Magazine among media buyers in the run up to next month’s ABC release.The promotion will invite agencies to come up with an estimated figure for the magazine’s third six-monthly ABC release. Following the announcement of the January to June 2002 ABC… Continue reading Future To Promote Games Title With Pre-ABC Campaign
The Radio Authority received 101 complaints about programming and advertising on UK commercial radio during the second quarter of 2002, compared with 200 in the first quarter, according to its latest Programming And Advertising Review.Between April and June this year the Authority received 52 complaints regarding programming and 49 concerning advertising and sponsorship. Seven programming… Continue reading Commercial Radio Complaints Fall In Q2 2002
Pearson, owner of the Financial Times, this morning posted a slight profit for the six months ended 30 June 2002, with cost management at its business newspapers mitigating against the continued advertising downturn.Pre-tax profit for the period came in at £26.0 million, up from a loss of £28.0 million for the same period in 2001.… Continue reading Ad Recession At FT Group Hits Pearson
Carlton Screen Advertising’s share of the advertising market is set to increase to over 63% of UK cinema admissions, having won the contract for National Amusement’s Showcase Cinema screens. Showcase Cinemas has 243 screens in 19 locations in the UK, representing 8.5% of all UK cinema admissions. These will swell the number of screens in… Continue reading Carlton Screen Advertising Increases Share Of Cinema Market
Pearson, owner of the Financial Times, this morning posted a slight profit for the six months ended 30 June 2002, with cost management at its business newspapers mitigating against the continued advertising downturn. Pre-tax profit for the period came in at £26.0 million, up from a loss of £28.0 million for the same period in… Continue reading ‘Prolonged And Deep’ Ad Recession At FT Group Hits Pearson
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The Netherlands has the strongest advertising market growth of the main western European nations and is the only country expected to show a positive growth this year, according to the latest forecasts from Zenith Media. The Netherlands showed the lowest decline in ad growth in 2001, at -2.3%, and is set to outperform the other… Continue reading European Ad Forecasts From Zenith Media
The US cinema box office will see sales of over $10 billion by 2006, with the popularity of cinema-going as a leisure activity continuing unabated, according to a new report from cinema analysts Dodona Research. The US’ box office ticket sales have grown at an average of 5% per year, says the report. This trend… Continue reading US Cinema Sales To Hit $10bn By 2006, Profitability To Increase
US interactive/ecommerce revenues will rise by 15% to $36 billion this year, according to a new study from the Direct Marketing Association. Revenues increased by just $3.4 billion during 2001 but the DMA is now predicting strong sustained growth for the coming years. The financial services industry and transportation services have contributed most to the… Continue reading US Interactive/Ecommerce Revenues Set To Grow
The US media conglomerate, Clear Channel Communications has announced net income of $238 million for the second quarter of 2002. This contrasts with the loss of $237 million recorded twelve months earlier although the apparent upturn is due largely to a change in accounting practices. Under the new system, Clear Channel would have posted income… Continue reading Radio Revival Boosts Clear Channel Profits
