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Freeserve has awarded its entire online advertising account to interactive agency, itraffic.itraffic, which secured the deal after a three-way pitch organised by the AAR, will handle all digital marketing for Freeserve, including strategy and advertising. It will also work alongside Freeserve’s other above-the-line agencies to support the internet service provider’s broadband and AnyTime products.Keith Hawkins,… Continue reading Freeserve Hands Online Account To itraffic

12Snap is to use audio-enabled SMS advertising messages to promote Stella Artois’ summer of outdoor film screenings to mobile phone users.The campaign, which was negotiated by Starcom Motive, will use 12Snap’s MobileCard technology to enable films fans to receive sound files informing them of Stella Artois’ ‘On Location’ outdoor cinema tour. The promotion begins this… Continue reading 12Snap Unveils Audio-SMS Advertising Campaign

NOTE: Due to problems early in 2002 with obtaining viewing figures from BARB, this report was compiled later in the year and therefore does not contain comment.Hours & Minutes Month BBC1 BBC2 ITV1 C4 Channel 5 Others Jan-02 6.39 3.01 6.27 2.32 1.33 5.20 Jan-01 7.24 3.11 8.24 2.53 1.34 4.57 % Change -10.1 -5.24… Continue reading TV Viewing Round-Up – January 2002

GWR has formed a new division called “Creation” which will be responsible for all the creative programming and online content on GWR’s local radio stations.Creation will be an umbrella group bringing together GWR’s programmers and content providers. The new brand will encompass GWR’s network of 32 FM stations, digital stations and online platforms.Dirk Anthony, managing… Continue reading GWR Gets A Management Make-Over

Emap’s Elle magazine has announced a joint advertising deal with car manufacturer Ford.The deal will include the production of 2,000 Elle branded Ford Focus cars and will see Ford sponsor Elle‘s September catwalk supplement. The deal has been developed through Emap advertising and Mindshare, Ford’s advertising agency.Martyn Rees, managing partner at Mindshare, said: “We are… Continue reading Elle Lands Joint Deal With Ford

Advertising revenues at the Telegraph Group continued their downward spiral during the second quarter of 2002 as the ailing recruitment market showed no signs of recovery.The Hollinger International Group, which publishes the Daily Telegraph and Sunday Telegraph, announced that advertising income between April and June had fallen 3.8% to £52.7 million, compared with £54.7 million… Continue reading Telegraph Revenues On The Slide

Reed Elsevier today reported a dip in profits for the first half of 2002 but remains confident that it can reach full-year targets of above market revenue growth.A drop in advertising income led to pre-tax profits falling 3% to £398 million. However, this figure was at the upper end of analysts’ estimates and overall revenues… Continue reading Reed Profits Down 3%, But Outlook Remains Promising

Reed Elsevier today reported a dip in profits for the first half of 2002 but remains confident that it can reach full-year targets of above market revenue growth. A drop in advertising income led to pre-tax profits falling 3% to £398 million. However, this figure was at the upper end of analysts’ estimates and overall… Continue reading Reed Profits Down 3%, But Outlook Remains Promising

Advertising revenues at the Telegraph Group continued their downward spiral during the second quarter of 2002 as the ailing recruitment market showed no signs of recovery. The Hollinger International Group, which publishes the Daily Telegraph and Sunday Telegraph, announced that advertising income between April and June had fallen 3.8% to £52.7 million, compared with £54.7… Continue reading Telegraph Revenues On The Slide

UK cable group, Telewest Communications, is understood to be meeting with its bank this week to discuss the expected restructure of its £5.3 billion debt burden (see Telewest Moving Closer To Debt Swap Agreement). The Times today reports that £2.25 billion of debt could waived as early as next week, in the first step toward… Continue reading Telewest Debt Waiver Is On The Cards