Card retailer Hallmark is to use Emap’s J17 and Smash Hits databases in a Valentine’s SMS campaign designed to drive traffic to its website.Text messages sent out today will invite recipients to enter a competition by replying to the SMS with answers found on the Hallmarkhiya.com website. The messages have been tactically timed so that… Continue reading Hallmark Uses Emap Teen Databases For Valentine’s Promotion
ITV Digital now has 1.26 million subscribers, having added a further 46,000 during the last quarter of 2001. However, the digital TV is continuing to look at ways to reduce costs internally, including through job reductions. Churn – the proportion of people leaving the service – was 24.9% for the three month period. ITV Digital… Continue reading ITV Digital Adds 46,000 Customers In Q4 2001
Shares in global news and information provider Reuters have fallen heavily this morning, as the group posted full year profits that were down by 34% and said that the trading environment remains difficult. Huge restructuring and business start-up costs – the Business Transformation Programme – pushed Reuters’ pre-tax profit for the year to 31 December… Continue reading Reuters Stock Falls As Profits Drop 34%
Scottish Radio Holdings (SRH) has agreed to buy the Longford Leader Group, which publishes the Longford Leader in the Republic of Ireland, for approximately E9.1 million (£5.6 million), the group has announced. The Longford Leader was established in 1897 and is a weekly paid-for newspaper serving the counties of Longford, Cavan, Leitrim, Westmeath and Roscommon.… Continue reading Scottish Radio Buys Irish Newspaper Group
French outdoor group JCDecaux this morning reported full year results for 2001 which revealed revenue growth of 8.9%, in line with expectations and ‘comfortably’ ahead of both the outdoor and overall advertising markets which JCDecaux believes fell by 3.5-5% worldwide last year. Growth in 2001 was largely due to the performance of the group’s street… Continue reading JCDecaux ‘Comfortably’ Ahead Of Outdoor Market
Vivendi Universal released full year results this morning which showed revenue growth for 2001 of 10% and predicted that growth for 2002 would also be 10%. Publishing revenues were up 5% which countered a 1% drop in music revenues for the year. Publishing was boosted by success in the games and education divisions where revenue… Continue reading Vivendi Bullish On 2002 Revenues As Results Fall In Line With Expectations
Week on week analysis of the media market shows that the best performance came from BSkyB, which announced on Friday that it had gained 218,000 new digital satellite customers in the six months ended 31 December 2001 (see BSkyB Growth Beats Expectations). Shares rose 13.08% week on week to close at £7.26, an increase of… Continue reading Sharewatch
Oftel has introduced tough new powers to prevent advertisers sending “rip-off” text messages to mobile phone users.The new regulations, which come into effect immediately, will prevent advertisers and mobile service providers charging users “premium rates” for replying to unsolicited text messages. Companies that ignore warnings from the industry watchdog ICSTIS will be disconnected and prevented… Continue reading Oftel Cracks Down On Rip-Off Text Messages
BARB is claiming that the drop in TV viewing attributed to its new ratings system is not as “extreme” as first thought.Last December BARB released figures showing that the overall average hours of viewing for the week of 23 December had dropped by 5% under the new TV ratings system, from around 25 hours per… Continue reading BARB Figures Show TV Viewing Increase
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