WPP CEO Sir Martin Sorrell, speaking at the World Economic Forum in New York, has said that he sees no signs of a recovery in the global economy or advertising market despite the upbeat forecasts of some commentators at the World Forum. “I’ve seen no blue sky or green shoots. Nothing tells me the global… Continue reading Sorrell Sees ‘No Blue Sky’
ITV1 has decided to move Coronation Street from Wednesday to Tuesday for the last eight weeks of football’s Champion’s League, in order to avoid scheduling the soap late in the evening after the Wednesday matches.The programme will screen on Tuesdays at 8pm, immediately after BBC1’s EastEnders, from 19 February until 14 May. After that it… Continue reading Corrie To Find Football Refuge On Tuesdays
Italian television broadcaster Mediaset saw advertising revenues decline by 7% in Q4 and by 9% in December, according to analysts at ABN Amro. As a result, the broker is forecasting the 2001 ad revenues saw an overall increase of 0.5%. Mediaset said that the decline has stabilised slightly in January this year, down by just… Continue reading Mediaset Sees Italian TV Revenue Decline Stabilise In January
WPP CEO Sir Martin Sorrell, speaking at the World Economic Forum in New York, has said that he sees no signs of a recovery in the global economy or advertising market despite the upbeat forecasts of some commentators at the World Forum. “I’ve seen no blue sky or green shoots. Nothing tells me the global… Continue reading Sorrell Sees ‘No Blue Sky’
Advertising revenue at Chrysalis Radio fell by 11.8% from September to December 2001, the group’s AGM was told this morning. “This in part reflected trading difficulties associated with the events of 11 September, but more importantly reflects the prevailing difficult economic conditions for the advertising market and the challenging comparables from the year before, when… Continue reading Chrysalis Radio Revenues Turn Positive
The very tough trading conditions in the US hi-tech advertising market continue, according to figures for United Business Media’s (UBM) CMP Media, released this morning. The group says that advertising page volumes at CMP declined by 38.3% in December 2001; in November volumes fell by 39.8%. This suggests that the decline is stabilising, but in… Continue reading US Hi-Tech Ad Market Remains Weak, According To CMP Figures
Publicis Groupe have announced the acquisition of Japanese marketing services agency Gravitas, to be immediately re-branded as Publicis Dialog and merged with Publicis Japan’s existing operations. Sloan Carr, CEO designate for Publicis Japan commented: “Joining the Publicis network is a great match for Gravitas for two reasons: complementary businesses and shared philosophies. Since our firm… Continue reading Publicis Makes It Big In Japan
ITV partners, Carlton and Granada, were among the worst performers in yesterday’s media market. The former saw shares fall 8.29% to close at £1.88, while the latter was down 5.35% to finish at £1.19˝, a loss of 6žp on the day before.Cable and Wireless saw shares fall 3.80% yesterday to close at £2.59ź following speculation… Continue reading Sharewatch
Its not just you getting old, those whippersnappers in advertising are getting younger, as recent IPA research has proved. But with the middle aged population growing, Anna Wise, editor of MediaTel NewsLine, asks whether the industry should be letting the experienced hands walk away.The fact that baby-boomers are coming of age has not come as… Continue reading Talking About My Generation
Advertising revenue at Chrysalis Radio fell by 11.8% from September to December 2001, the group’s AGM was told this morning.“This in part reflected trading difficulties associated with the events of 11 September, but more importantly reflects the prevailing difficult economic conditions for the advertising market and the challenging comparables from the year before, when our… Continue reading Chrysalis Radio Revenues Turn Positive
