Casino-on-net.com‘s position as the most popular online advertiser for women continued throughout December. The site gained exposure among 2,555,000 female internet users during the month and commanded a 17.2% reach of the total UK at-home internet universe. Amazon.com, which was the third most popular online advertiser for women during December, remained strong throughout the month… Continue reading New Media Round-Up
ABC Electronic (ABCe) has completed its first audit of an email publication, meaning that the online publishing industry could soon become as accountable as the magazine and newspaper industries.Brighton-based publisher, Headstar’s “e-government bulletin” is the first to receive an audit of this kind through ABCe. Following an audit process that validated live email addresses, the… Continue reading First E-Mail Audit Completed
Ad 2-One, the digital sales and marketing arm of Vivendi Universal, is launching a new online advertising format containing sound.The company claims that the new rich-media format, called Shoshkeles, offers advertisers “intelligent branding,” allowing them to interact with consumers through a series of “sound enabled animations.”According to Ad 2-One, the new ads, which have been… Continue reading Ad 2-One Unveils Online Ads With Sound
More people are visiting e-commerce sites from work than from home, according to the latest figures derived from NetValue’s new Megapanel.The figures generated for December 2001 by the Megapanel, which measures internet behaviour at home, work and university, show that online shopping site, littlewoods.co.uk experienced a 400% month on month increase in at-work users during… Continue reading E-Commerce Sites Get Boost From Work Users
The FT this morning reports that talks are being held today between Rupert Murdoch and key News Corp TV executives regarding the company’s position on troubled German broadcaster Kirch. BSkyB holds a 22% share in Kirch’s pay TV operation and decisions must be made on the future of this arrangement and the put option BSkyB… Continue reading Murdoch In ‘Make Or Break’ Talks Over Kirch
Gaming consoles will not succeed in offering a myriad bolt-on functions, such as MP3 players, personal video recorders (PVR) and hubs for digital cameras, but they will benefit from broadband connections to the internet, allowing online console gaming to take off. This is the message from Game Consoles Connect – a new report by Forrester… Continue reading European Broadband Growth Will Drive Online Gaming Consoles
Business digital subscriber line (DSL) subscriptions in Europe will be worth $7.9 billion by 2006 according to a new report Incumbents Will Control Booming Business DSL Market from the Yankee Group. This is compared with a forecast $7 billion derived from residential asymmetric digital subscriber line (ADSL) services. Although business subscribers will account for only… Continue reading Business DSL Market Will Be Worth Almost $8 Billion by 2006, Says Yankee Group
“The online media sector is in disarray,” says McKinsey Quarterly in a rather sobering assessment of the industry’s struggle for revenues in the digital world. In its Q4 2001 report McKinsey says that as both powerful media incumbents and pure-play internet companies alike struggle to make revenue online, the temptation to abandon the world wide… Continue reading 95% Of Pure-Play Online Companies Will Fail, Says McKinsey
Global home networking households are expected to grow from 5.6 million at year-end 2001 to 47.0 million in 2006 – a compound annual growth rate of 53%, according to research by Strategis Group. The Strategis Group believes that home networking will play a major role in the communications lives of millions of people throughout the… Continue reading Global Home Networks Will Number 47m By 2006, Says Strategis
WPP CEO Sir Martin Sorrell, speaking at the World Economic Forum in New York, has said that he sees no signs of a recovery in the global economy or advertising market despite the upbeat forecasts of some commentators at the World Forum. “I’ve seen no blue sky or green shoots. Nothing tells me the global… Continue reading Sorrell Sees ‘No Blue Sky’
