NRS National Newspaper Round-Up – January 2002The latest national newspaper readership figures released by the NRS show that for the period August 2001 to January 2002, the readership of national newspaper titles grew by 0.2% to just below 66 million. As in recent months, significant movement in both directions was seen in the broadsheet market.The… Continue reading NRS National Newspaper Round-Up – January 2002
The discontinuation of a brand can mean the loss of much hard-won familiarity and loyalty. As brand value becomes an increasingly valuable goal in the media process, is it time to dust off those old favourites and let them have another shot? Will Collin of Naked Communications would be at the front of the queue… Continue reading Feature: Gone But Not Forgotten
Translucis is claiming that around 1.3 million people visit a bar or club containing its Magnetic plasma-screen ad network in an average week.According to the company, which commissioned research from IPSOS, 31% of consumers in a “Magnetic bar” look at the advertising screen at least once in any 30 second period, proving that the medium… Continue reading Translucis Ad Screens Prove Magnetic
Emap Performance Online has signed a deal to provide entertainment and music content to Hutchison 3G which holds the UK’s largest third-generation mobile phone licence.The two year deal, which is the first of its kind to be negotiated by Emap, will see the company provide content from all of its music titles including Q, Mixmag,… Continue reading Emap Signs 3G Content Deal With Hutchison
Teletext looks set to provide its data service to Channel 5, after its bid for the ten year licence was the only one received by the Independent Television Commission by last Friday’s deadline.The cash bid offered for the licence was £35,000 and the effective term of the Channel 5 licence will be reduced if digital… Continue reading Teletext Sole Bidder For C5 Service
UBM Shares Fall As Profits Are Halved By SlowdownUnited Business Media’s (UBM) chief executive, Clive Hollick, this morning said that ‘2001 was one of the toughest trading periods’ that the company has experienced, with the slump in technology advertising halving the group’s profits.UBM posted a pre-tax loss of £541.2 million, compared to a £2.1 billion… Continue reading UBM Shares Fall As Profits Are Halved By Slowdown
The Institute of Sales and Promotions (ISP) has formed a partnership with the Advertising Agency Register (AAR) as part of a move to simplify the advertising agency selection process.The partnership will see ISP members offered full access to the AAR’s advertising agency search and selection process as part of the AAR’s “added value membership benefits… Continue reading ISP Moves To Simplify Agency Selection
Cabal Communications is to launch a one shot spin-off from its home interest title The Real Homes Magazine, called The Real Makeover Magazine. The magazine, launched on 14 March with a cover price of £2.50, will have a print run of 180,000 and Cabal expect a large proportion of sales to come from readers of… Continue reading Cabal Plans Real Homes Makeover Spin-off
US advertising is forecast to fall by 5.7% in 2002, according to the latest figures from Jack Myers Report, compiled in January. Local/regional cable television and online are the only two sectors expected to show a positive performance across the year. Network and local broadcast TV, conversely, are looking pretty weak. US 2002 advertising growth… Continue reading US 2002 Advertising Forecasts From Myers Reports
United Business Media’s (UBM) chief executive, Clive Hollick, this morning said that ‘2001 was one of the toughest trading periods’ that the company has experienced, with the slump in technology advertising halving the group’s profits (see UBM Shares Fall As Profits Are Halved By Hi-Tech Ad Slowdown) Hi-tech ad slump hits CMP Media Advertising volumes… Continue reading UBM Profits Halved By Hi-Tech Ad Slowdown As Decline Continues
