RAJAR has outlined the new developments it expects to progress on in the New Year. Amongst these is the testing of meters which could see a shift from the current diary system to an electronic method of measuring radio audiences.RAJAR’s managing director, Jane O’Hara, explained “RAJAR has spent much of the past year exploring a… Continue reading RAJAR To Test Electronic Meters
November’s viewing figures from BARB show that as the winter schedules got underway, the shift in pulling power continues to move away from the traditional names as viewing diversifies.Year on year, ITV1 has saw its share of viewing fall in November, from just under 30% share in 2000 to just over 25% this year. Recently… Continue reading Digital TV Round-Up – November 2001
Emap Elan is closing its men’s health and fitness title, FHM Bionic, just three months after increasing its circulation from biannual to monthly.Emap have confirmed that 11 jobs are to go at the magazine, which was relaunched as a monthly under former Men’s Health editor, Phil Hilton, in August (see FHM Bionic Goes Monthly). Only… Continue reading Emap To Close FHM Bionic
Trinity Mirror is launching a free weekly newspaper in the Midlands to target “active consumers”.The Birmingham Post & Mail will launch on 10 January and has been designed to appeal to those who are actively interested in local news and are considered receptive to advertising. The paper will be distributed to ethnic minorities and homes… Continue reading Trinity Mirror Unveils New Title
Viacom Outdoor is launching a series of interactive 6-sheet posters that “beam” adverts via infrared technology to WAP phones and PDA’s.The contractor is working with a New York-based firm called StreetBeam to develop the initiative, which will offer advertisers an illuminated 6-sheet format capable of transmitting marketing information direct to consumers.Viacom plans to launch the… Continue reading Viacom Beams With Interactive 6-Sheets
Excite UK is closing with the loss of all of its 48 staff after failing to find a buyer.The company, which has been looking for additional funding since being cut off by its shareholders, BT and Excite@Home, announced that it will cease normal trading at the end of this week.Announcing the closure, which comes at… Continue reading Excite UK Closes With 48 Redundancies
Sunday Business is to relaunch as The Business in the New Year and is cutting its cover price by half to 50p.The troubled financial title, which recently secured its future by signing a re-financing deal with the Press Association (see Sunday Business Averts Closure), will close over Christmas and New Year but will relaunch on… Continue reading Sunday Business Set For Relaunch
Daily Mail and General Trust’s results, released yesterday, showed a rise in ad revenues but a fall in profits (see DMGT Results Bring No Respite From Ad Gloom). This news caused shares to slip by the end of the day, ending down 2¾p at £6.34.Elsewhere, satellite broadcaster BSkyB dropped 6.69% to end at £7.46 after… Continue reading Sharewatch
The Internet Advertising Bureau (IAB) has had some positive news for its campaign to prevent the use of internet “cookies” being banned by a legislation it believes could cost UK businesses millions of pounds.Danny Meadows-Klue, the IAB’s chairman and chief executive, said: “While it is too early to pop champagne corks, the IAB has succeeded… Continue reading Crumbs Of Hope For Cookie Saving Campaign
Vivendi Universal yesterday sold a third of its stake in BSkyB, leaving it with a 15% share in the company. It is thought that the money raised from the sale, around £1bn, will be used to fund further acquisitions by the company.Thanks to Vivendi’s decision not to offload all its interests in BSkyB at once,… Continue reading Vivendi Offloads BSkyB Shares
