BCMG companies the Billett Consultancy and Barsby Rowe have launched a sponsorship evaluation service, designed to help advertisers assess opportunities within the growing sponsorship market.Sponsorvue offers post-campaign analysis of the overall price and value of a promotion, but can also be used prior to a campaign when the potential value of a campaign needs to… Continue reading Billetts Launches Sponsorship Evaluation
Freshstartloans.co.uk hosted the most popular banner ad during October, gaining exposure among 2,642,000 individual at-home internet users and commanding 17.9% digital reach. MSN held on to its mid-table position with the fourth, fifth and sixth most visited banner ads throughout the month. The site’s most popular banner gained exposure among 2,452,000 users and achieved 16.6%… Continue reading New Media Round-Up
Bruce Haines, chairman of agency Leagas Delaney, has announced that he is to leave the company with immediate effect. It is thought that his decision maybe as a result of clashing with chief executive Tim Delaney over his commitments to the IPA.IPA director general Hamish Pringle said today: “While the reason that Bruce is leaving… Continue reading Haines Quits Leagas Delaney
Fiona McAnena is to be CEO of the newly merged Mediaedge:CIA, while James Whitmore will be managing director. However, the management restructure taking place will see the departure of the heads of broadcast for both companies, Tim Neligan and Edward Lloyd-Barnes.The merger of the media communications companies was announced earlier this week (see McAnenena and… Continue reading McAnena Named as Mediaedge:CIA CEO
The Digital Radio Development Bureau (DRDB) has declared a £99 digital radio promotion a success, after 5,000 people went after 300 of the cut-price sets. Terry Scicluna, chief executive of the DRDB described the response as “a wake-up call for the big brands to get mass market DAB digital radios on sale quickly.”The promotion was… Continue reading Cut Price Digital Radio Promotion Is Success
The Radio Authority has advertised the local digital multiplex licence for Norwich and the surrounding area. The potential audience of over 15 year olds for the area covered is 550,000.The current commercial licences held for the Norwich area are all for stations either owned or part-owned by GWR: Broadland 102, Classic Gold Digital Amber and… Continue reading Radio Authority Advertises Norwich Multiplex
Jupiter Media Metrix today released the third instalment of its Online Shopping Index, which revealed that visitors to a sample of around 500 shopping sited increased 50% compared with the same week last year, rising from 34.9 million to 52.4 million unique visitors. The index was up 1% against the previous week, when 51.7 million… Continue reading Jupiter Reports Record High In US Online Shopping
According to the Publishers Information Bureau, total US magazine revenue fell again in November to $1,582,558,240 – an 11.2% decrease on last year. Advertising pages were down 17.3% on last year to 23,053. Advertising revenue for the year to date decreased 4.3% on the same period 2000 at $14,907,644,194 and ad pages were 219,554, down… Continue reading US Magazine Revenues Tumble Further In November
In its annual report on the UK, the International Monetary Fund (IMF) says that the UK economy has fared better than most in the current global slowdown as a result of a “prudent and predictable fiscal policy”. Unemployment is now at its lowest level for 25 years and Gordon Brown’s recent pre-budget report (PBR) is… Continue reading UK Economy ‘On A Steady Course’ Says IMF
Online marketing has become a ‘critical element’ in the European marketer’s mix, according to a research report from DoubleClick, published this month. The European Digital Marketing Survey looked at the use of online marketing tools in France, Germany, the UK, Spain, Italy and Scandinavia. It found that the UK leads the way in the adoption… Continue reading UK Leads Europe In Online Marketing Usage
