London Taxi Promotions has introduced a Super Stretch Limosine advertising service to its portfolio, and has already signed its first client- the city of New York. The company hopes the new service will be particularly attractive to advertisers looking for stunts or presence at trade fairs and launches.Asher Moses, managing director, explained how the New… Continue reading London Taxi Promotions Launches Limo Ads
Sony is to use a combination of SMS messaging, online adverts, magazine inserts and outdoor to create a treasure hunt promoting its Jak & Daxter game for the Playstation 2.The Eco Hunt game has been put together by TargetNMI and Flytxt. Magazine inserts in the Christmas issue of Future’s Official Playstation 2 Magazine will feature… Continue reading Sony Uses Text And Outdoor For Treasure Hunt
In its pre-close trading statement, released this morning, European TV group RTL, which has a 64.63% share in Channel 5, announced that full year earnings were expected to be some 35-40% lower than 2000 totals, due to the increasing deterioration in the European advertising market.Since the group announced interim results in September, the market has… Continue reading Channel 5 Owner RTL Releases Trading Statement
IPC has confirmed that a further 118 jobs will be cut from the company by mid-March 2002, but no further closures are planned at present. The move comes as IPC’s owners AOL Time Warner (see AOL Buys IPC Media For £1.15bn) have announced cuts to its own worldwide workforce.The three month long process of consultation… Continue reading IPC Confirms Job Cuts
Earlier this week Optimedia was relatively positive in its predictions for next year’s media market (see Media Revenue & Inflation Forecasts From Optimedia). Following this, confidence in media shares seemed good yesterday, and many stocks saw increases in price. These included Carlton, whose upbeat attitude in the face of tough end of year results (see… Continue reading Sharewatch
Amazon.com held on to its position as the top online advertiser for women during October. The site gained exposure among 2,543,000 female at-home internet users throughout the month and commanded 40.6% reach of the total UK internet universe. Freshstartloans.co.uk moved in to fifth position after an absence in September. The site was visited by 1,869,000… Continue reading New Media Round-Up
Emap Elan has poached deputy editor of Cosmopolitan, Helen Johnston, to oversee the relaunch of its teenage lifestyle magazine, Bliss.Johnston will take over from the magazine’s acting editor, Rachel Jane, in January and will oversee the new redesigned Bliss, which goes on sale in February.Emap Elan’s youth group editor in chief, Marina Gask, said: “The… Continue reading Emap Elan Poaches Cosmo Deputy Editor
The number of online advertisers in the UK increased 3% month on month during October, to 2,710, according to LemonAd’s latest online advertising barometer figures. The figures also showed that the number of campaigns was up 1% to 5,370, although the number of adverts slipped 0.1% to 12,932.The sector split remained more or less the… Continue reading Online Advertising Shows October Growth
The Independent Television Commission (ITC) has announced two senior appointments, effective immediately. Chris Banatvala has been appointed head of factual programmes and Vena Raffle has been made head of advertising standards.Raffle’s new position will entail managing a team of advertising standards and advertising complaints officers, taking responsibility for handling complaint responses and ensuring that the… Continue reading ITC Makes Senior Appointments
Natmags’ She magazine is to be relaunched in February, refocusing on the 30+ age group and dealing with more emotional issues such as relationships, family and friends. The revamp has been put together by Eve Cameron, who took on the role of editor at the magazine after exchanging her position as editor of health and… Continue reading She Goes Back To The Thirties
