ITV and BSkyB have reportedly signed a deal allowing ITV channels to be shown on BSkyB’s digital platform ending a long-running dispute between the two broadcasters.According to a report in a national newspaper today, ITV and BSkyB have reached an agreement that could see ITV channels appear on Sky’s pay-per-view platform “as early as tomorrow.”… Continue reading ITV And Sky In Carriage Deal Rumour
More O’Ferrall has launched an online proof of posting system for billboards, designed to bring greater accountability to the outdoor industry.The Postaweb measurement system aims to provide agencies and advertisers with photographic proof of posting by allowing them access to an online picture library showing the time and date that each of their billboards was… Continue reading More O’Ferrall Unveils Postaweb
Yahoo! is cutting around 400 jobs worldwide as part of a move to restructure the business in the face of the worsening economic climate.The company’s chief executive, Terry Semel, said that the majority of jobs would be cut from the company’s international and broadcasting divisions but emphasised that expansion in key business areas would mean… Continue reading Yahoo! Cuts 400 Jobs Worldwide
Earlier this month, NewsLine columnist Andrew Cresci, vice president of TiVo UK, explained the changes he sees as the technology gains a hold in the UK (see TiVo- Should We Fear Change?). Reader Adrian Figgess sent us this response:I think that the future scenario is far simpler than Andrew suggests, probably with far less interactivity… Continue reading NewsLine Reader Response: TiVo
Captive View is expanding its washroom advertising network with the launch of 200 flat panel video screens in bars and clubs in London.The company plans to install 50 Viewloo screens during December to deal with the predicted pre-Christmass advertising boom followed by a further 150 early next year allowing brands to target over 500,000 ABC1… Continue reading Captive View Expands Ad Network
Telewest was the best performer in yesterday’s media market with shares jumping 29.31% to close at 75p on the back of strong third quarter figures and a bullish view of the last quarter.Capital saw stock rise 5.54% to finish at £8.10 despite a gloomy set of financial results showing a 27% decline in pre-tax profit… Continue reading Sharewatch
The internet can be more successful than other media in increasing and sustaining brand awareness, according to research carried out by Freeserve.A series of ‘Virtual Surveys’ conducted by the internet service provider show that consumers find internet advertising more memorable than TV or radio advertising because it is more interactive.According to the research, which examined… Continue reading Online Ads Build Better Brand Awareness
ITV Digital is launching a major new cinema advertising campaign in an attempt to breath new life into the troubled pay-per-view platform.The campaign, which launches today, features ITV Digital’s Al and Monkey and is aimed at promoting the platform’s movie service. The main on-screen promotion, which includes all ITV regions except Anglia, will be supported… Continue reading ITV Digital Launches Cinema Ad Campaign
Press reports this morning suggest that BSkyB is in talks with Liberty Media to sell its 22% stake in German cable group Kirch. The stake in Kirch, for which the company paid £312 million last year, cost BSkyB £29 million in the three months to September and severely impacted on the groups recent results. BSkyB… Continue reading Murdoch In Talks To Sell Stake In Kirch To Liberty Media
WPP has appointed four senior executives to the board of Tempus in its first move since taking control of the advertising group last week. Finance director of WPP, Christopher Sweetland, will sit on the Tempus board alongside The Media Edge chief executive, Charles Courtier, TME Europe chief, Hans-Willem Germeraad and TME finance director, Tom Handy.… Continue reading Appointments Brief
