The Radio Authority has approved the Kent Messenger Group’s acquisition of South East Radio following an investigation to determin if the deal is in the public interest.The Kent Messenger Group acquired South East Radio, which broadcasts Neptune Radio to Folkestone and Dover, in September, but the deal was blocked by the Radio Authority because it… Continue reading Radio Authority Approves KM Radio Acquisition
TV advertising is the most successful way for brands to reach the UK’s over 50 population, according to the latest research from Thomson Intermedia.The study, which investigated the marketing and advertising strategies of eight UK brands currently targeting the so called “affluent grey market,” shows that TV advertising accounts for the largest portion of marketing… Continue reading TV Hits The Spot With Affluent Greys
Online retailer, Amazon.co.uk, held on to its position as the top online advertiser for women during September, the site gained exposure among 2,911,000 individual female internet users during the month and commanded 46.3% digital reach of the total at home internet universe. Capitalone.co.uk dropped two places to sixth position with visits from 1,666,000 unique women… Continue reading New Media Round-Up
Channel 5’s chief executive, Dawn Airey, has said that she will not enter the running to take over from Michael Jackson as head of Channel 4.Airey, who was tipped as favourite for the job when Jackson announced his departure earlier in the year (see Jackson Quits Channel 4Jackson Quits Channel 4 Jackson Quits Channel 4… Continue reading Airey Rules Out Top Channel 4 Job
MSN has launched its biggest ever retail marketing campaign to raise the profile of its online shopping channel in the run up to Christmas.The £1m campaign, which includes radio, press, online and outdoor activity aims to attract over a million page impressions to the MSN shopping portal over the Christmas period by providing online shoppers… Continue reading MSN Launches Biggest Ever Ad Campaign
More than half of internet users in Great Britain who did not shop online last Christmas intend to do so this year, in another indication that the web is becoming more widely accepted as a source for goods and services purchases. According to the November survey of 12,500 British consumers by Lightspeed Research, around one… Continue reading Online Spend To Rise 78% In Britain This Christmas
Internet advertising revenue in the UK exceeded £90 million in the first half of 2001 – an increase of £26 million or 42% on the same period last year, according to the latest research carried out for the Interactive Advertising Bureau (IAB). The study, which measures the industry based on figures submitted by the finance… Continue reading UK Online Ad Revenue Rises 42% In H1 2001
Havas Advertising Group has announced estimated revenues for the first nine months of fiscal year 2001 of E1.6 billion, an increase of 43.1% as compared to the same period in 2000. Billings amount to E10.3 billion, representing the same percentage increase as that of the revenue. When adjusted to account for the effects of currency,… Continue reading Havas Advertising Embarks On Reorganisation As Results Are Announced
The Interpublic Group of Companies (IPG) yesterday reported Q3 earnings of $.15 per share compared with $.29 per share in last yearÂ’s third quarter. These results exclude restructuring and other one-off charges and include the operations of True North Communications, acquired in a pooling-of-interests transaction valued at $1.7 billion on June 21. Q3 revenue declined… Continue reading Losses Mount At Interpublic Despite Cost Cuttings
IPC is closing six of its magazines as well as its events and exhibitions business, IPC Live, resulting in 115 redundancies. Your Life, Marie Claire Health and Beauty, Woman’s Journal, Your Garden and Homes and Ideas will all close as part of an ongoing review of the company and Parenting’s Complete Guide to Pregnancy will… Continue reading IPC Closes Exhibitions Business And Six Magazines, Costing 115 Jobs
