The Radio Advertising Bureau has published a guide to help advertisers get the most out of radio promotions and sponsorship deals, following the success of a seminar on the subject last month.The guide, which is available on the RAB website, aims to help advertisers align their brands with the editorial content of radio stations and… Continue reading RAB Publishes Guide To Radio Sponsorship
Emap Performance is expanding its Smash Hits portfolio with the launch of Smash Hits Radio in March next year.The celebrity gossip and non-stop pop station will initially broadcast to a potential audience of 20 million people in London and the north of England and will offer listeners the chance to choose what music is played… Continue reading Emap To Launch Smash Hits Radio
IPC is closing six of its magazines as well as its events and exhibitions business, IPC Live, resulting in 115 redundancies.Your Life, Marie Claire Health and Beauty, Woman’s Journal, Your Garden and Homes and Ideas will all close as part of an ongoing review of the company and Parenting’s Complete Guide to Pregnancy will fold… Continue reading IPC Closes Six Magazines
Unconfirmed press reports over the weekend suggest that Carlton had held talks with Bertelsmann TV subsidiary RTL during September, at which time an informal offer was made by the German group (see WSJ Reports Bertelsmann Interest In ITV Companies). Carlton saw shares fall 3.33% yesterday to finish at £2.32, a loss of 8p on the… Continue reading Sharewatch
Richard Foan, managing director of ABC Electronic and Roger Holland, executive chairman of JICNET, told delegates at the MRG conference last week that significant steps needed to be taken if the internet is to become “a truly accountable medium.”Foan explained that the tools capable of making complete accountability possible are already in place but that… Continue reading MRG One Day Conference: Making The Internet Accountable
The latest figures from the Audit Bureau of Circulations (ABC) show that the national newspaper market as a whole saw a month on month drop of 2.3% between September and October this year, as readers show signs of tiring with coverage of the global war against terrorism.Many of the gains achieved by the broadsheets in… Continue reading National Newspaper Round-Up October 2001
The advertising downturn is taking its toll on the industry but John Harlow, partner in Naked Communications, suggests that marketing partnerships could be the light at the end of the tunnel for many advertisers.The industry is going through an uncomfortable period. Faced with economic uncertainty, job losses, declining revenues and budgets, it’s no wonder that… Continue reading Happy Families
Emap today released interim results which, although in line with expectations, demonstrated the extent to which the group had been hit by the advertising slump and forecast no second half recovery.The group said “normalised” pre-tax profits, excluding figures from its US operation which was sold in July, rose 8% to £55m, while revenues rose 3%… Continue reading Emap Results ‘In Line With Expectations’
Lucy Bristow, research manager at Channel 4 and Carine Evans, divisional director at TNS Media brought last week’s MRG conference to a close with an introduction into a radical new research technique called semiometrie.The French technique, which blends classic psychology and semiotics, is designed to “probe the unconscious mind” in order to help advertisers gain… Continue reading MRG One Day Conference: Exploring The Subconscious
The latest figures from the Audit Bureau of Circulations (ABC) show that the national newspaper market as a whole saw a month on month drop of 2.3% from September to October this year, as readers show signs of tiring with coverage of the global war against terrorism.Many of the gains achieved by the broadsheets in… Continue reading National Newspaper Round-Up October 2001
