MediaTel Group’s online trading brand, MediaTrader, has launched a new briefing system allowing media planners and buyers to send multiple briefings to a range of over 8,000 media owners.The system, called easyBrief, will be made immediately available free of charge to over 80 media buying companies via MediaTel.co.uk and will allow subscribers to brief media… Continue reading Media Trader Launches easyBrief
Whilst recent RAJAR figures reveal a continuing upward trend in UK commercial radio listening (see Newsline), this has not been converted into revenue as figures for Q2 show a decline in ad revenue of 14.5% when compared with Q2 2000. National advertising fell by 18.6% but this drop was offset slightly by a fall of… Continue reading UK Radio Ad Revenue Falls
The Media Initiatives Group (MIG) has been appointed to sell advertising on Taxi Vision, the network of LCD screens due to be installed in London’s black cabs.The first cabs with the Taxi Vision onboard screens will be launched in London in October and will extend to selected taxis within the 20,000 London licensed taxi fleet.The… Continue reading Ad Screens For Black Cabs
Yesterday proved another buoyant day for media shares with most showing increases on Wednesday’s closing prices. One notable exception was Future Network, which, having been boosted earlier in the week by the prospect of a sale of the company, slumped 11½p to 42½p, when the offer talks turned out to have ended without fruit.Among those… Continue reading Sharewatch
Capital 95.8 FM continued its lead among the London Stations according to RAJAR’s audience figures for the second quarter of this year, despite seeing a slight decline in reach period on period. Meanwhile Heart 106.2 FM and Kiss 100 FM battle for second place as losses for Magic 105.4, in terms of reach and share,… Continue reading Capital’s Hold On London Tightens Despite Fall In Reach
Emap has announced that Paul Keenan, chief executive of Emap Digital, is to head up a new umbrella group called Emap Consumer Media.The new division will house all of Emap’s consumer titles including Emap Elan, Emap Automotive, Emap Active and FHM international, while Emap’s music titles will remain independent as part of the Performance Network.A… Continue reading Keenan Heads New Emap Division
The Interactive Advertising Bureau (IAB) have today launched a six month independent study into the effectiveness of web advertising.The study will investigate the power online advertising has in altering brand perception and awareness and will explore how brand categories, campaign objectives and frequency of results effect viewers responses to advertising.The first stage of the research… Continue reading IAB Launches Study Into Web Advertising
United Business Media (UBM) has seen its pre tax profits fall 48% year on year to £71.7m. The group announced its interim results this morning which also revealed revenues down 4.3% at £489.4m.Chief executive Clive Hollick commented: “Trading conditions in the first six months of the year have been extremely tough with weakness in the… Continue reading UBM Profits Down Nearly 50%
ABN AMRO has downgraded its full year forecast for UK media from 0.4% to -1.6% in response to data from AC Nielsen MMS indicating that during June the market slipped 13.7% year on year. The research and analysis group says its revised forecast reflects “the increasing likelihood that there will be no significant second half… Continue reading ABN AMRO Downgrades UK Media Forecast
ITV has announced that its new football highlights programme, The Premiership, will be screened at 7pm on Saturday nights, replacing existing light entertainment programmes like Blind Date and Stars In Their Eyes.ITV poached the rights to show the Premier League match highlights from BBC1 last July and has scheduled the programme for Saturday evenings in… Continue reading ITV Brings Sport To Saturday Evenings
