£0.5m Campaign For ITV’s Premiership Show ITV will this week launch a nationwide marketing campaign worth over £0.5m to promote its new Saturday football highlights programme, The Premiership (see ITV Brings Sport To Saturday Evenings).The campaign, said to be ITV’s biggest ever for a sports programme, will focus on poster, radio and press with 96… Continue reading 08.08.01
The latest set of RAJAR figures brought good news for Commercial Radio, which had suffered during 2000 from decreasing weekly reach. As a whole, the sector has seen a quarter on quarter increase of 3.7% in reach, its 1.1m listener increase taking audience levels back above those seen at the beginning of 2000.Radio Advertising Bureau… Continue reading Feature: Radio Proves Its Worth?
The ITC has unveiled plans for a pilot project aimed at addressing the two key issues thought to stand in the way of TV’s digital switchover: practical problems associated with converting households to all digital operations and people’s attitudes towards the use of digital equipment.The project, called Go Digital, will see households in a trial… Continue reading Digital Neighbourhood Project Launched
It has been confirmed that Glamour, Condé Nast’s new women’s lifestyle monthly, will be among those titles included in the Audit Bureau of Circulation’s (ABC) release for consumer magazines next week.There had been speculation that the publisher would satisfy itself with issuing its own statement of circulation. This is believed to have resulted from an… Continue reading Glamour To Release ABC Figure
The long-term growth factors for the internet industry will continue to drive development of the Net marketplace, even though current market conditions will temporarily hinder their near-term effects, according to a new report from Jupiter Media Metrix (JMM).According to a new Jupiter report, the key long-term drivers that initially made the internet so promising remain… Continue reading Internet Growth Prospects Remain
Channel 5 has secured the rights to show live coverage of Liverpool’s Champions league qualifying match tonight. ITV owns the rights to the main Champions league competition but not to the qualifiers.Coverage of the match between Liverpool and Finnish Team, FC Haka, will begin at 6.30pm and run until 9pm, with the match itself due… Continue reading Channel 5 Snaps Up Champions League Qualifier
ABN AMRO has downgraded its full year forecast for UK media from 0.4% to -1.6% in response to data from AC Nielsen MMS indicating that during June the market slipped 13.7% year on year. The research and analysis group says its revised forecast reflects “the increasing likelihood that there will be no significant second half… Continue reading ABN AMRO Downgrades UK Media Forecast
In the annual report, Communications Industry Forecast, analysts at Veronis Suhler forecast that the US media economy will rebound in 2002. A compound annual growth rate of 5% is forecast for total US advertising spending which will total $225 billion by 2005. Despite dotcom fallout and a widespread spending slowdown in 2001, Veronis Suhler have… Continue reading Communications Industry Will Rebound In 2002, Says Veronis Suhler
The long-term growth factors for the internet industry will continue to drive development of the Net marketplace, even though current market conditions will temporarily hinder their near-term effects, according to a new report from Jupiter Media Metrix (JMM). According to a new Jupiter report, the key long-term drivers that initially made the internet so promising… Continue reading Internet Growth Prospects Remain Despite Dotcom Downturn, Says JMM
colspan=”7″>UK Households with Broadband Access (m)
