NTL has confirmed that it now has 1m digital subscribers and is on track to meet its target of 1.25m by the end of the year.The announcement establishes NTL as a serious contender to ITV Digital which recently rebranded from ONdigital in an attempt to attract viewers.NTL hope that the increasing popularity of interactive and… Continue reading 1 Million Now Subscribe To NTL Digital
Dennis Publishing is launching a new monthly gaming magazine, PlayNation 2 aimed at Sony Playstation enthusiasts.The title, which will target 16-24 year olds, will be available on newsstands in September and will have a cover price of £2.99. The initial print run will be 60,000 and will increase from the second issue.The magazine, which will… Continue reading Dennis To Launch New Gaming Title
Jeanette Wilkins, finance director at ITV Digital, is to leave the company. Commenting on her departure after three years with the broadcaster, Wilkins said: “It is always a difficult time to leave a company, particularly one which you have been involved with since its birth, but the time is now right, as ONdigital is integrated… Continue reading ITV Digital Finance Director Leaves
Would subscribers please note that an error was made when creating the “Ownership” listing for GWR. The list that went live last Thursday did not therefore give the full picture of GWR’s performance during the quarter. The revised list is now available to subscribers in the Radio Reports section (click on the button on the… Continue reading Important Notice To Subscribers: RAJAR Q2
Global advertising and communications group, WPP, has acquired Forward, a UK contract publishing company which specialises in direct customer communications programmes, for an undisclosed sum.Forward’s clients include Tesco, Egg, British Airways Holidays and Halifax. It reported revenues of £23.2 million in the year to 31 March 2001 and had net assets of £2.1 million at… Continue reading WPP Acquires Forward
A new era begins at the Institute of Practitioners in Advertising (IPA) tomorrow when Hamish Pringle succeeds Nick Phillips as director general of the industry body.Last night, over 300 guests gathered at the British Museum to honour Phillips, with a series of sincere and witty tributes from John Bartle, Graham Hinton, Rupert Howell, Martin Bowley… Continue reading Pringle Heralds A New Era For The IPA
In their recent report Game On: Sports Investment For European Media Companies, PricewaterhouseCoopers reveals the importance of professional sport to large European media companies and suggest means of exploiting revenue streams and other commercial opportunities from popular European spectator sports. Sport, says PWC, is not a passing fad and its popularity will not diminish making… Continue reading Sport May ‘Form The Bedrock’ Of Media Companies’ Long Term Strategy, Says PWC Report
Forrester Research has published the Media Buyers’ Table – a source designed to provide UK media planners and buyers with a set of metrics that will enable them to implement more targeted and successful online marketing campaigns. The Media Buyers’ Table uses data collected on websites that participate in Forrester’s online consumer research survey, the… Continue reading Forrester Offers UK Media Planners Internet Metrics Resource
If radio operators do not cater for the 12-24 age group they could risk an erosion of their audiences in the future, according to Edison Media Research. The group says that one of the most concerning trends in US radio over the past decade has been the consistent drop in listening among 12-24 year olds.… Continue reading Radio Must Cater For Younger People Or Risk Losing Future Audiences, Says Edison
As NTL was celebrating its 1 millionth subscriber (see 1 Million Now Subscribe To NTL Digital), the UK government were reinforcing the message that analogue services will be switched off by 2010. The digital switchover is reliant on 95% of the population having access to digital services, meaning that services must be available and affordable… Continue reading UK Government Confident About 2010 Analogue Switch Off
