Friday’s TV viewing summary incorrectly attributed thirty hours thirty-nine minutes average weekly viewing for individuals for BBC1 during the week ending 27 December 1998. This figure was in fact for for all TV viewing (any station).The correct figure for BBC1’s viewing, according to BARB data, is ten hours and forty-six minutes for individuals. The story… Continue reading TV Viewing Summary W/E 27/12/98: Correction
Consumer rights magazine, Which?, has launched a pilot repositioning campaign which will use ads across TV, radio and the outdoor media, along with direct mail and door drops.The campaign, created by Claydon Heeley, aims to stress the positive values of the Consumer Association’s Which? brand and push the series of magazines to a wider audience.… Continue reading Which? Launches Repositioning Campaign
So the big Christmas week TV battle was won comfortably by BBC1. Average viewing for all individuals for the week ending 27th December was ten hours and forty-six minutes for BBC1, compared to only eight hours and forty-nine minutes for ITV. BBC2 won its battle with the other two minority channels achieving average viewing of… Continue reading TV Viewing Summary W/E 27/12/98
A third of UK adults are unhappy about ITV’s decision to move its News At Ten bulletin (see Newsline), says fieldwork carried out by CIA Sensor, with almost three quarters of adults currently claiming to watch the programme at least once a week.Of the rest of the sample, half claimed they weren’t annoyed by the… Continue reading BBC News Looks To Be Favourite After ITV Axes News At Ten
RevenueEstimates from agencies for November 1998 put total terrestrial TV ad revenue at £251.58 million.ITV saw a 5.8% year on year rise in its total revenue, which rose to £174.1 million in November 1998. Channel 4’s total ad revenue rose 2.8% year on year to £54.8 million, and Channel 5 saw a rise of 33%… Continue reading TV Round-Up – November 1998
The development of masthead radio programmes has taken a further step with a link between the Observer and Jazz FM to produce a new Sunday morning breakfast programme. The Observer – The Sunday Original will draw on material featured in that day’s paper and is to feature the Observer‘s journalists and contributors in discussion with… Continue reading Observer And Jazz FM Create Masthead Show
The New Scientist website (wwwnewscientist.com) has received its latest ABC //electronic audit figure for October 1998. The site recorded 1,813,952 page impressions and 185,512 users, an increase of 14% on its previous audit for March 1998. Channel 5 has passed repsonsibility for its spare digital TV capacity (see Channel 5 Digital Capacity May Run Sky… Continue reading Newsline Brief
Pay-per-view (PPV) cable company, Front Row, has stepped up the fight to win viewers through PPV sports broadcasts with the launch of a new boxing service. Until now, the company’s main product has been in providing PPV films.The service kicks off on 16 January with live coverage of Mike Tyson’s comeback fight. Following this on… Continue reading Front Row Challenges Sky With PPV Boxing Service
RevenueEstimates from agencies for November 1998 put total terrestrial TV ad revenue at £251.58 million.ITV saw a 5.8% year on year rise in its total revenue in November 1998. Channel 4’s total ad revenue rose 2.8% year on year and Channel 5 saw a rise of 33% on November 1997. GMTV suffered a loss of… Continue reading TV Round-Up – November 1998
Dennis Publishing’s men’s title, Stuff is to close just two years after its launch (see Newsline for a first issue review).The title, which aimed at being a ‘one-stop guide to anything a man might want to buy – and where to get it’, hasn’t seen as many copy sales as it would have hoped. At… Continue reading Men’s Title Not Made Of The Right Stuff
