Sport First is launching a new TV promotional campaign this weekend. The ads will run on ITV and across Sky Sports 1, 2 and 3. Saatchi & Saatchi has closed its Dublin and Barcelona offices with the loss of 33 jobs. Redwood Publishing has won the contract to publish a new customer magazine for Boots… Continue reading Newsline Brief
EMAP Metro has given Ed Needham, editor of its FHM title, the new role of editor-in-chief of special projects with a particular brief to launch the title in the US. Needham’s current deputy, Anthony Noguera, has been appointed as acting editor of the UK FHM.EMAP has held plans to launch FHM in the States for… Continue reading EMAP Metro Prepares FHM For US Launch
Pearson Television, a subsidiary of global media group Pearson, has taken a 10% stake in US online games producer E-Pub, which it claims will be worth £14 million.Under the deal, E-Pub will have two years to turn some of Pearson’s TV game shows into new electronic incarnations on its Uproar web site, said to be… Continue reading Pearson Goes For Online Games
Emap Metro’s new weekly entertainment magazine, Heat, has forged promotional deals with both NatWest and Virgin Megastore to drive up awareness of the new title when it goes on sale at the beginning of February (see Emap’s Project J Turns Up The Heat).The NatWest deal will see the bank mailing out copies of the title… Continue reading Heat Gets Promo Drive
David Gryn, head of communincations at magazine publisher Zone, is leaving the company to set up a new marketing consultancy called wg marketing. Lyn Winter, formerly head of advertising trade marketing at MTV Europe will join Gryn as a founding partner in the new venture. Express Newspapers has secured a sponsorship deal between its Scottish… Continue reading Newsline Brief
Home use of the internet has doubled over the last twelve months and a quarter of these users have used the Net to buy a product or service online. These are the findings of a new report released by Continental Research today.During 1998 the size of the UK’s market in home internet use has grown… Continue reading Home Internet Use Doubles In One Year
IPC is planning a restructure of its entire operation that will result in the loss of around 200 jobs. The redundancies are being made in order to make the magazine publisher more cost effective. It is understood that jobs are to be shed across all departments.IPC was bought by its management, led by chief executive… Continue reading 200 Jobs To Go In IPC Restructure
Graham Hinton, the president of the Institute of Practitioners in Advertising (IPA), has announced that the Institute is to create two league tables for the advertising industry – one based on billings, the other on gross income.The IPA Council decided that billings alone does not give clients a satisfactory measure of an agency’s performance. It… Continue reading IPA Plans To Change Measurement Of Agency Performance
BMP DDB and Claydon Heeley International have announced the formation of a jointly-owned new marketing agency. The standalone company, Jones Mason Barton Antenen, is being formed by Nigel Jones, head of account planning at BMP, Edward Mason, MD at Claydon Heeley, Steve Barton a marketer from the US and Simon Antenen, creative director at BBH… Continue reading BMP And Claydon Heeley Launch Direct Agency
Global internet advertising solutions company, DoubleClick, has announced that its DART service has served over five billion ads across 6,400 worldwide websites in December last year. The number of ads using DART has increased from three billion in September, through four billion in November, to reach this figure.DoubleClick’s CEO, Kevin O’Connor, says: “DART’s success is… Continue reading DoubleClick Delivers Five Billion Ads Worldwide
