Reports are circulating today that News International, owned by Rupert Murdoch, is considering launching a free London afternoon /evening newspaper to rival The Evening Standard. The rumours come in the wake of Associated Newspaper’s announcement that it is to launch a free daily morning title for tube users (see Newsline).News International would not comment when… Continue reading News International Plans Free Daily London Title
Following the end of Express Newspaper’s working relationship with ad agency Leo Burnett (see Newsline), the publisher, which owns titles such as The Express and The Daily Star, has appointed St. Lukes in charge of its creative advertising account.St.Luke’s beat RPM3 and Young & Rubicam to the appointment. Leo Burnett did not repitch.Express Newspapers: 0171… Continue reading Express Newspapers Appoints New Ad Agency
The week of 4 – 10 Decmber 1998 showed an 80% increase in online holiday shopping in the US compared to the previous week, according to new research by Media Metrix – powered by RelevantKnowledge.Surprisingly, the majority of onlineshoppers during this seven day period were women (55%), marking a 90% increase in female unique visitors… Continue reading Big Jump in US Online Shoppers For 2nd Week of Xmas Season
Around 60% of television viewers cannot recall having seen anything they find personally offensive on television over the last 27 years. So say the findings of an ITC report released last week, Television Across The Years: The British Public’s View 1970-1997, which charts the changes in television viewing and attitudes over the period.Since the ’70’s,… Continue reading Viewing Habits Fail To Keep Pace With Technological Improvements, Says ITC
www.1ski.comWWW.1Ski.com is definitely the new guide to skiing on the web. It’s an encyclopaedia of up to date information on everything from flights to weather conditions through to the latest bargains, and covers pretty much all the resorts in Europe and North America, from Caingorm to Sugarloaf.There’s all the stuff you’d expect to find in… Continue reading Website Of The Week – 1Ski.com
Adshel, the outdoor advertiser which is part of the More Group, has been appointed by Glasgow 1999 to display their outdoor advertising campaign. The major six-figure sponsorship initiative celebrates Glasgow’s forthcoming year as UK City of Architecture and Design.The promotion will include a 30-second television commercial and a range of advertising posters on bus shelters… Continue reading Adshel Wins Contract To Promote Glasgow 1999
The BBC has announced the appointment of its first female channel controller in its history. Jane Root is to be channel controller of BBC2, and she succeeds Mark Thompson.Root will take up her new position in January, and will be responsible for leading the growth and development of BBC2, and the commissioning and scheduling of… Continue reading First Female Controller At BBC
Deputy features of The Big Issue, Simon Rogers, is to leave the title to edit The Guardian’s new-look website News Unlimited, which launches in the New Year. The new site will form part of the Guardian Unlimited Network. Simon Geller, Maxim’s managing editor, has been poached from the title to edit Men’s Health. Geller will… Continue reading Newsline Brief
SoapsBaby alarms: they’re such an ingenious plot device nowadays for soaps. In Emmerdale one was used as clever way of concocting an alibi for a stable robbery, so the writers of Eastenders decided that the device would be the best way of delivering a bombshell for Tiffany Mitchell. The most watched episode of the soap… Continue reading TV Viewing Summary W/E 06/12/98
IPC magazines announced this week that it is launching a £9 million marketing initiative aimed at boosting the profiles of magazines in its women’s weeklies sector. IPC titles in this sector include Now, Women’s Own and Women’s Realm.The women’s weekly magazine sector is the largest single sector in the magazine industry in terms of sales… Continue reading Mediawatch Targets Women’s Weeklies
