It is not a particularly good time for the nationals in terms of readership or sales as both are falling for most titles, either year on year or month on month. Readership figures, released by the NRS this week, report a continued drop for the majority of national newspapers in the last six months.Earlier in… Continue reading National Newspaper NRS – October 1998
Magazine publisher, Cabal Communications, has revealed the details of its weekly magazine which turns out to be based on real and fiction crime-based stories. Crime Weekly is aimed at 25-44 year old women who currently buy magazines in the women’s weekly market.Earlier in the year, Cabal’s managing director, Andy Sutcliffe, told Newsline that a specialist… Continue reading Cabal Targets Women With Crime Weekly
Sales house, Granada Mediasales, is launching a website that will be a reference guide to all its commercial operations.The site, at www.sales.granadamedia.com, will hold details of all the company’s sponsorships, product placements and new media opportunities. There will also be regional demographic data available for marketers and planners.Head of marketing at Granada Media, Sue Strange,… Continue reading Granada Sales House Creates Website
Carlton Online has launched its third website of late in the form of SimplyFood.co.uk, which is an online source of recipes, restaurants and nutritional expertise.Charlotte Tookey, the website’s producer, commented: “We maintain a strong sense of what is practical in most people’s daily ives. The site is useful and the depth of information is unparalleled.… Continue reading Carlton’s Culinary Delights
The development of digital television services, including the 50% ownership in ONdigital, has cost Carlton Communications £27.9 million, the company revealed this morning.ONdigital, which is co-owned by Granada, is the world’s first full scale digital terrestrial television (DTT) service, and was launched on 15 November (see ONdigital Takes To The Air). Carlton’s chairman, Michael Green,… Continue reading ONdigital Launch Costs Carlton
A report by the ITC this week reveals that cable TV take up is higher than it has ever been.The number of homes currently connected to cable rose by more than 106,000 people this year to 2.67 million out of a quarter of a million new homes passed and marketed. In the past 12 months… Continue reading Cable TV Up Take Higher Than Ever
Guardian Newspapers is to promote its commercial director Carolyn McCall to the position of deputy managing director.McCall reached the position of commercial director at the group last year (see Newsline). As deputy managing editor, McCall will work alongside managing director Caroline Marland, who commented: “Guardian Newspapers is undergoing a period of rapid expansion and development… Continue reading Appointments Brief
The Institute of Practitioners in Advertising (IPA) has today called for a single economic regulator for television, responsible both for commercial services and the BBC, and an update of the current ownership and licensing regimes for radio.This development is the IPA’s response to the Government’s Green Paper on Regulating Communications (see Newsline). The IPA is… Continue reading IPA Demands a Single Regulatory Body For TV
GWR Group chief executive, Ralph Bernard, has called on the Government to change radio industry regulations in order provide a subsidy for the launch of digital radio. Without changes to the current regulation, he says, the long term health of the industry cannot be safeguarded.In response to Regulating Communications, the joint Green Paper from the… Continue reading GWR Calls For Digital Radio Subsidy
The Radio Advertising Bureau has published a guide to targeting housewives for radio advertisers. Called ‘Using Radio To Reach Housewives’, it suggests some practical measures for advertisers targeting this group.The RAB defines the key targets in this group as female housewives aged 25-54, showing they have a habitual shopping routine concentrated at the end of… Continue reading RAB Focuses On Housewives
