WPP this morning released its financial results for the year ended 31 December 1998 (see WPP Reports 1998 Pre-Tax Profits Up 20%). In its review of 1998 business operations, the global media group notes that the cost of network television, the primary advertising medium, continues to rise by as much as 5-10% per annum on… Continue reading WPP Finds Rising Cost Of Network TV Forces Advertisers To Alternative Media
An annual round-up for the national press is now available in the Press features list.The round-up covers ABC and NRS figures throughout 1998 for the separate national press sectors and their individual titles.Subscribers can access the Press database by selecting “Press” from the drop-down box at the top of this page.
Flextech saw an 18˝p rise in its share price at the close of trading yesterday, closing at 719p. This follows yesterday’s announcement that the cable programming company would be taking part in Microsoft’s WebTV interactive television trials (see Newsline).Portsmouth & Sunderland Newspapers, currently at the centre of a bidding war (see Portsmouth & Sunderland Newspapers… Continue reading Sharewatch
Following the previous ABC audit, the food magazine market continues its downward spiral in circulation in the Jul-Dec 1998 figures. Despite 6-monthly improvements for BBC Good Food (4.6%), Family Circle (6.9%), Sainsbury’s – The Magazine (10.8%) and Somerfield Magazine (4.1%), year-on-year comparisons show the food magazine sector has yet to recover to its pre-1998 levels.… Continue reading Food Magazines’ Circulation Decline Continues
Talk Radio has recruited five new members to its sales team to handle its ‘rapidly expanding’ sales business. Paul Seberry, Cennydd Roberts and Claire Ellis join the station as account manager, account executive and sales assistant respectively.Last month Talk announced that its January sales were 250% higher than the same month the year before and,… Continue reading Talk Radio Expands Sales Team
Following the previous ABC audit, the food magazine market continues its downward spiral in circulation in the Jul-Dec 1998 figures. Despite 6-monthly improvements for BBC Good Food (4.6%), Family Circle (6.9%), Sainsbury’s – The Magazine (10.8%) and Somerfield Magazine (4.1%), year-on-year comparisons show the food magazine sector has yet to recover to its pre-1998 levels.The… Continue reading Food Magazines’ Circulation Decline Continues
Pan-European news broadcaster, EuroNews, is to cease broadcasting its analogue signal from 1 April when it moves over to a digital-only service. Sales for Norfolk radio station, 96.7 KL.FM, have been handed to Katz Radio Sales. The station was previously represented by GWR Group’s Opus sales house. Large companies – the main targets for sponsorship… Continue reading Newsline Brief
Inflation remains just above the Government’s target rate, according to the latest official figures. The Office for National Statistics said underlying inflation for January remained unchanged at 2.6%, as against the target of 2.5%. The Retail Prices Index for January was 163.4, a 2.4% increase in January 1998 but 0.6% lower than December 1998.The headline… Continue reading Inflation Hovers Above Chancellor’s Target
1998 brought a drop in both circulation and readership across the national press market. Total circulation dropped by 2.4% throughout last year, an actual fall of 677,824 sales. Currently the total circulation of all of the national press titles listed here is 27.28 million. The popular papers lost the greatest sales overall as a sector.… Continue reading National Press Market Round-Up – 1998
Flextech Interactive (FI) has announced that it will be participating in Microsoft’s WebTV interactive television trials. The six month trials take place in Telewest-served cable homes in London and Liverpool.The trials are intended to provide a testing ground on which advertisers can learn how consumers will relate to interactive services. Both Flextech and Telewest will… Continue reading Flextech Trials Interactive TV With Microsoft And Telewest
