The UK’s Committee of Advertising Practice (CAP) is consulting agencies, consumer organisations and the Government on proposals to develop a self-regulatory scheme for UK ads on the internet. The “Trustmark” scheme would use icons on ads to show that advertisers and publishers have agreed to comply with the British Codes of Advertising and Sales Promotion.
The European Parliament has welcomed a Commission Green Paper on the implications of the convergence of the telecommunications, media and IT sectors in a resolution which calls for consumer rights to be safeguarded and an examination of the consequences of convergence on employment. During its October II meeting in Strasbourg, MEPs asked the Commission for… Continue reading EU: EP Calls for Media Ownership rules
Hell comes in many guises according to ITV. Following on the heels of In Laws From Hell, Weddings From Hell and Neighbours From Hell, ITV’s latest look into the old adage ‘if it can go wrong, it will go wrong’, Holidays From Hell pulled in an impressive 12.18 million viewers.Featuring stories of mass food poisoning,… Continue reading TV Viewing Summary W/E 08/11/98
BBC Online has launched a website dedicated to Asian news and culture. Called Network Asia, the website is aimed at Britain’s large Asian community and people interested in the exploration of Asian culture.The site has an open discussion forum, where visitors can exchange ideas, news, views and comments on any topics, including sex and sexuality,… Continue reading BBC Launches New Asian Website
A report on a Community action plan to promote the safe use of the internet has been adopted by the Committee on Civil Liberties and Internal Affairs in the European Parliament. The Committee’s report asks for rules to be established at an EU level to ensure that the internet is used safely. Following the Council’s… Continue reading EU: EP on safe use of internet
The Institute of Practitioners in Advertising (IPA), which has over 200 members, has welcomed the ITC’s decision to allow ITV to move the News At Ten (see ITC Agrees To News At Ten Move) after a lengthy campaign in support of the schedule changes. The Institute says that it has warned of further TV cost… Continue reading Advertisers Welcome News At Ten Move
The UK Government has referred BskyB’s bid for Manchester United Football Club to the Monopolies and Mergers Commission. This followed comments by EC Commissioner Karl Van Miert, responsible for EU competition issues, who told journalists in Brussels that the bid appeared to pose competition problems. He added that the Commission’s services will be following developments… Continue reading UK: BskyB bid referred
The Independent has dropped its ad agency, Lowe Howard Spink, just six months after its appointment. The paper has appointed Euro RSCG Wnek Gosper as Lowes’ replacement. Lowes recently produced The Independent‘s cinema campaign (see The Independent Launches Brand Campaign). Bauer Publishing, which produces Bella and TV Quick, has agreed to have its titles audited… Continue reading Newsline Brief
Agency estimates for October 1998 put total terrestrial TV ad revenue (including GMTV’s) at £277.28 million. Year on year ITV, Channel 4 and Channel 5 all show increases in their ad revenue and GMTV continues to lose advertising income.In terms of share amongst the ITV franchises, Central and LWT both enjoyed a boost to their… Continue reading TV Revenue – October 1998
Regional radio groups, Chrysalis Radio and Border Radio Holdings, have today announced the creation of a new strategic alliance which will offer a national sales operation.Chrysalis currently operates seven stations across the country, most under the Galaxy brand, and Border owns the three Century stations based in Manchester, Nottingham and Gateshead. This ten-strong network is… Continue reading Chrysalis And Border Radio Forge Sales Alliance
