Emap Metro has confirmed that its top secret Project J is to be a weekly entertainment title aimed at 18-30 year olds.Earlier in the year, the title’s editor-to-be told Newsline that the project would be “a high frequency entertainment magazine” (see Newsline). Project J is set for launch in the first quarter of next year,… Continue reading A Taste Of Emap’s Project J
Last night the Grovesnor Hotel, Park Lane, was the venue of this year’s Media Week awards. The winners of the various categroies were as follows: Grand Prix Winner: Optimum View, Boots the Chemist Long-Term Brand Building Campaign: The Media Business Group, Tag Heur Strategic Sales Pitch: Guardian Media Group, Scottish Courage Launch Strategy: BJK&E Media,… Continue reading 1998 Media Week Awards
Consumer brands are catching up with computing and financial services in the amount of online advertising they use, and more advertisers are online now than ever before. These are the findings of a recent survey carried out by Fletcher Research called The UK Banners Survey.Computing companies were considered the traditional group which used online services… Continue reading Fletcher Shows Increase In Online Advertising
BSkyB has appointed its first media controller in the form of Anna Gustavson. The move comes as the broadcaster’s advertising activities accelerate in the run-up to Christmas.Formerly a senior media planner at BMP Optimum, Gustavson will now be responsible for the strategic media planning for Sky’s recently launched digital service.BSkyB: 0171 705 3200
The Independent has decided to reduce its cover price in the North and Midlands from 45p to 30p. The title launched a new branding campaign at the beginning of the week, aimed at cinema goers (see Newsline).The Independent: 0171 345 2000
Emap Active has announced that it is to axe 3 titles from its portfolio, and channel more funds into 6 key titles. The titles to be closed are Sported, Photo Answers and Boat Angler.The group hopes to develop the following six key titles as ‘power brands’: Yours, Motorcycle News, Max Power, Golf World, Computer &… Continue reading Emap Active Bins 3 Titles
Question: When is a consolidated viewing figure lower than an overnight viewing? Answer: When there is a difference of opinion about the length of the programme. This is what happened with Channel 5’s coverage of the Euro 2000 qualifier match between Luxembourg and England. For the duration of the match (7.30 – 9.15pm) the overnight… Continue reading TV Viewing Summary W/E 18/10/98
BSkyB’s takeover bid for Manchester United Football Club (see Newsline) has been referred to the Monopolies and Mergers Commission (MMC) by Peter Mandelson, trade and industry secretary. Although Mandelson voiced approval for the bid late last week (see Newsline), his recommendation was acting on the advice of the director general of fair trading, who was… Continue reading BSkyB Bid Goes To MMC
Flextech announced this week that Adam Singer has been appointed chairman and chief executive of the group following the death of the company’s chief executive, Roger Luard, earlier this year (see Newsline).Other developments include the appointment of Stephen Cook to general counsel and executive director and the extension of Brent Harman’s contract as managing director… Continue reading Appointments At Flextech
TalkCo, the group set up by Kelvin MacKenzie to buy Talk Radio, has finally settled a price with the station’s owners CLT-UFA, it has just emerged. The protracted discussions between the two groups (see Speculation Surrounds Future Of Talk Radio) have been over the final value of the station which today has been settled as… Continue reading TalkCo Settles With CLT On Price For Talk Radio
