Beck’s Bier has secured a £2 million sponsorship deal that will run for forty-two weeks across Channel 4’s original drama programmes. It is the first time that Channel 4 drama has been sponsored on a continuous basis.The association kicks off next month with the beginning of C4’s The Young Person’s Guide To Becoming A Rock… Continue reading Channel 4 And Beck’s Sign £2m Drama Sponsorship Deal
Flextech announced this week that Adam Singer has been appointed chairman and chief executive of the group following the death of the company’s chief executive, Roger Luard, earlier this year (see Newsline).Other developments include the appointment of Stephen Cook to general counsel and executive director and the extension of Brent Harman’s contract as managing director… Continue reading Appointments At Flextech
TalkCo, the group set up by Kelvin MacKenzie to buy Talk Radio, has finally settled a price with the station’s owners CLT-UFA, it has just emerged. The protracted discussions between the two groups (see Speculation Surrounds Future Of Talk Radio) have been over the final value of the station which today has been settled as… Continue reading TalkCo Settles With CLT On Price For Talk Radio
TalkCo, the consortium led by Kelvin MacKenzie which is poised to buy Talk Radio, is understood to have agreed a price with Talk’s owners CLT-ufa. It believed the station has been valued at around £25 million. Bob Guccione Jnr, publisher of US men’s magazine Gear, has said that there are plans to launch a UK… Continue reading Newsline Brief
www.dome2000.co.ukVery few people, at this late stage in the century, will allow us to forget that the new millenium is approaching. We can consider ourselves well into the eve of the dawn of the year 2000 – already we can see numerous pop stars preparing to cash in on the turn of the century with… Continue reading Website Of The Week – Dome 2000
Awareness of digital television is increasing, especially amongst those people who own hi-tech equipment, say the results of GfK’s second survey on digital television awareness.A repeat of the first survey carried out by GfK in August (see Newsline), it shows that overall awareness of digital TV has increased by 7.4% during the month to 82.3%.… Continue reading Digital TV Awareness Is On The Increase, Says GfK
The BBC has awarded the WPP Group, IT company Bull Information Systems and the Post Office contracts to collect its £2.1 billion annual licence fee income.A value has not been placed on the deal by the parties involved, but it is believed to be worth around £500 million over the seven years of the contract.BBC:… Continue reading BBC Awards Licence Collection Contract
The Quality of Reading Survey (QRS) has fused further with the National Readership Survey (NRS) to offer advertisers and agencies more analytical data to assist in the media planning process.QRS was launched in March by the PPA, ISBA and the IPA (see Quality of Reading Survey Launched Today) in order to provide the advertising and… Continue reading QRS Expands To Aid Media Planners
BSkyB has today released the number of shares lined up in favour of its takeover offer for Manchester United Football Club (see Newsline). Yesterday (Monday 26 October) at 3pm was the first closing date of the Offer.BskyB has either received valid acceptances in respect of, acquired, or agreed to acquire a total of 115,848,905 Manchester… Continue reading BSkyB’s Club Bid Gains Support
Channel 4 has announced that it is to appoint David Buonaguidi creative director, to replace Ceri Evans.Buonaguidi is the former creative director of St. Luke’s advertising agency, and he takes up his role at Channel 4 later this year. He will provide both strategic and creative direction to both the in-house and external teams involved… Continue reading New Creative Director At Channel 4
