The theme of this morning’s session was “The Emperor’s New Mind – There’s more to media than numbers”, with Andy Tilley kicking off the keynote speech, enigmatically titled “Desperately Seeking Susan”.Andy Tilley, managing partner of Unity, noted how media and media research has evolved since he started in the business 18 years ago. Evolution of… Continue reading ‘The Need For A Different Kind Of Research’ – MRG
Fitting in with the conference theme of Media Research Comes Of Age, Paul Dyson of Millward Brown International changed the title of his paper to Internet Research – Old Before Its Time from Should I put some of my budget into new media? – Researching the Internet.Internet research is the real baby amongst media research… Continue reading Internet Research At The MRG
The Independent has confirmed to Newsline that it has snatched three journalists from its rival The Guardian. Natasha Walters becomes a feature and column writer, Deborah Orr takes over from Suzanne Moore and Susannah Frankel becomes a fashion editor. Esther Rantzen is leaving the BBC, after 35 years of employment to join ITV, where she… Continue reading Newsline Brief
At a recent conference, The Advertising Association was glad to note that the Government has no intention of introducing further restrictions on advertising in this sector, as stated by MP Tessa Jowell, the minister for public health.Currently, self-regulation in this area is very effective, with compliance rates of nearly 100%. The rules ban the encouragement… Continue reading Government Sticks To Its Rules On Alcohol Advertising
So says James Walker, founding partner of media consultancy Edge, winning few friends amongst delegates at the Nice MRG Conference. “The traditional media researcher is as useful as a blacksmith on the M25”.There is the opportunity for media agencies to offer quantitative business-focused advice, but – despite the recent birth of Carat Insight, Universal Truths,… Continue reading “The Traditional Media Researcher Is Dead”
Latest data from CAA/EDI for September show that cinema admissions are down by 12.6% year on year, currently standing at 10.32 million.September releases included Saving Private Ryan, The Land Girls and Lethal Weapon 4.Mediatel subscribers can access the cinema database by selecting ‘cinema’ from the drop down box at the top of this page.
British Telecom and Yahoo!, the global internet media company, have announced a joint venture which will simplify use of the internet for visitors.Yahoo!Click will be a combined pay-as-you-go Internet access and web-guide, with no monthly fee or registration process. The service will be complimented by a customer helpline, and users will be able, thanks to… Continue reading Yahoo And BT Click Together
It was announced in the Commons yesterday by Gerald Kaufman, chairman of the Commons Culture, Media and Sport Select Committee, that the group is unanimously opposed to ITV’s proposal to scrap the News AT Ten. The group voiced opposition to the move late last month (see Newsline), its criticism being that ITV is putting advertiser… Continue reading Commons Culture in Favour of News At Ten
The Independent Television Commission is this week inviting groups to apply for licences to provide television services over a cable or telephone network to the four million UK homes currently not in a cable franchise area.The licences are to be used to provide broadband cable services or to provide broadcast entertainment services using existing telephone… Continue reading ITC Offers Four Million Homes Up For Grabs
The publisher of Bizarre magazine, John Brown Publishing, releases a one-off Christmas special titled Cream this week, priced at £2.75.The title combines some of Bizarre’s most popular features whilst trying to appeal to a broader audience of men’s magazine buyers.Editor Howard Johnson commented on the release: “We wanted to create a magazine with even broader… Continue reading Bizarre Christmas Special
