IPC has announced that it has promoted its former group and sales director, Georgina Crace, to director of advertisement sales across the entire IPC portfolio.The role will involve creating a united IPC sales force, and will be effective from 28 September. Chief executive Mike Mathew commented on the appointment: “When Georgina joined us from Express… Continue reading IPC Promotes Ad Director
Electronic Telegraph has announced that as part of its content redesign and relaunch, it is going to launch an online bookstore next week, www.booksonline.co.uk, which will feature book reviews and editorials and enable browsers to buy titles without having to reel through catalogues and databases for them. It will be updated every Thursday.The general relaunch… Continue reading Electronic Telegraph Becomes A Bookworm
Unofficial overnight figures show that the main two terrestrial channels have been successful in attracting audiences to their new programmes. On Saturday ITV’s schedule managed to nudge ahead of BBC1’s, its top rated programme, Motorway Life, attracting a TVR of 18.7 for Adults (8.51 million) and a 23.3 TVR for Women (5.46 million).Other shows that… Continue reading ITV’s New Shows Pull In Viewers
Abbott Mead Vickers revealed its interim financial results today for the first half of 1998, which showed that pre-tax profit was up 20% this half of the year, to £7.32 million.Earnings per share also displayed an impressive rise of 23%, increasing to 6.21p and turnover rose to £216.63 million, a rise of 4%.Chairman, Peter Mead,… Continue reading AMV Pre-Tax Profits Up By 20%
The latest set of regional ABC figures show that the market has redressed the general decline in circulation which has dogged the regional press for some time. Two thirds (63%) of regional titles have reported circulation growth, according to the Newspaper Society (NS).The Newcastle Evening Chronicle and The Sunday Mercury (Birmingham) showed the biggest increases… Continue reading Regional Press Halts Circulation Decline
Outdoor advertiser, the More Group, has announced a number of organisational changes. The company’s managing director, Peter Smyth, disclosed the following changes in staff appointments……Julie France moves from deputy advertising director to sales director of More Group GB. She will be in charge of creating a single sales group for the company.…Michael Higgins becomes group… Continue reading More Group Internal Reorganisation
The August Retail Prices Index was announced this morning as 163.7, an increase of 0.4% on the previous month and a rise of 3.3% on August 1997. The headline rate of inflation last month stood at 3.5%.Subscribers can access RPI trends by selecting “Encyclomedia” from the drop-down box at the top of this page.
A new type of model contract has been drawn up to save time and money on the negotiations between advertising agencies and their clients, the advertisers. The model client/agency contract has been put together following lengthy discussions between the ISBA, the IPA and the Chartered Institute of Purchasing & Supply (CIPS).A recent survey conducted by… Continue reading New Client/Agency Contract Aims To Reduce Lost ‘Man-Hours’
Circulation across the broadsheets was down by 2.1% to to 5.6 million copies – a loss of just under 120,000 copies for March-August 1998. Only the Financial Times and News International’s (NI) Times and Sunday Times showed improvements in circulation.The Sunday Telegraph suffered the greatest loss in terms of copies. The greatest increase in the… Continue reading National Newspaper ABC Round-Up – August 1998
ABC// electronic recorded 44,142,051 page impression for the Yahoo!Uk and Ireland site, www.yahoo.co.uk, in the period 1-30 June 1998 which is an increase of 28% on the March period.Yahoo! has also opted to have individual advertisers’ statistics verified, meaning that the activity of a specific advertising banner can be monitored, which provides campaign information and… Continue reading Yahoo! Sees An Increase In Website Traffic
