As the launch of ITV’s new digital TV channel (see Newsline), ITV2 approaches, the company has said that it is not planning to have a separate airtime sales house for the service. Instead it intends to set up a sales committee comprising representatives from each of ITV’s three sales houses, TSMS, Carlton Sales and Laser.Each… Continue reading ITV2 To Have No Dedicated Sales House
Los Angeles City Council has passed a law which will result in tobacco and alcohol ads being removed from 98% of the city’s billboards. The Council voted unanimously on a ban that includes billboards, foodstore windows and outdoor venues within 1,000 feet of schools, parks and residential areas.
The EU’s “Television without Frontiers” directive, aimed at ensuring the free movement of television programmes in the single market, has been extended to other European countries through a new Council of Europe convention. Negotiated in parallel with “Television without Frontiers”, the Council´s 1989 Convention on Cross-Border Television has been ratified by 18 countries (Austria, Cyprus,… Continue reading EU: Council of Europe endorses TVWF
In 1983, less than half the population said that they would ever go to the cinema; last year three quarters of the UK visited the big screen at some point during the year. It seems that the movies have found a place in Britons’ hearts and it currently shows little sign of waning.Excepting a little… Continue reading Cinema Puts Bums On Seats
The Court of First Instance has criticised the European Commission for not acting within a reasonable time limit on the financing of public television channels in Spain. Following a complaint by the private commercial company Telecinco in March 1992, challenging the legality of state aid to public television channels, the Court found that by 1996,… Continue reading EU: EC criticised over inaction
The first full week’s data on the viewing of TV3, the new Irish TV channel (see Newsline) has been made available by The Media Bureau. TV3 is described as having got off to ‘an impressive start’, with some 75% of adults currently capable of receiving the channel having at least looked at the station.The channel… Continue reading TV3’s First Week Performance
The European Commission has decided on the content of a proposed directive which will require manufacturers and retailers to provide potential car buyers with information on vehicle fuel consumption. A Commission spokesman said: “The objective of the proposal is to direct consumer choice towards fuel-saving models and to contribute thereby to the Community strategy of… Continue reading EU: EC proposes “labelling” for cars
The Austrian Presidency and the Commission have tried to come up with a more precise definition of public service broadcasting in the EU. However, Germany has called for greater account to be taken of subsidiarity, believing that public sector broadcasting comes under the national competence of the MS. A spokesman for the Presidency said that… Continue reading EU: Public Service Broadcasting
The European Consumer Electronics Manufacturers Association has warned against the risk of the creation of a copyright monopoly, which it says would only benefit copyright holders. It is concerned that the draft EU Copyright Directive would restrict the use of electronic media by students and teachers. It has called on the EP and the Council… Continue reading EU: Warning against copyright monopoly
The WPP group and its member companies today launched BRANDZ, a research tool that helps clients to evaluate and develop their brands worldwide. The method analyses consumer loyalty and is capable of predicting likely changes in market share.WPP invested $6 million on the initial stages of this consumer market research study which quantifies the strength… Continue reading WPP Launches New Research
