The Insitute of Practitioners in Advertising (IPA) today released the shortlist for its 1998 Advertising Effectiveness Awards.The thirty candidates that have been selected are listed below. They were chosen because the IPA believes they have ‘most clearly expressed new learning on the effects of advertising.’ Saatchi & Saatchi – The Army Bartle Bogle Hegarty –… Continue reading 1998 IPA Advertising Effectiveness Awards
Latest data from CAA/EDI shows that cinema admissions for July fell by 13.4% year on year to 9.86 million. Average weekly admissions during the month was 2.23 million.July film releases included Godzilla, Lost In Space and Doctor Dolittle.Subscribers can access the Cinema database by selecting “Cinema” from the drop-down box at the top of this… Continue reading Cinema Admissions Down 13% For July
Southern Newspapers, publisher of The Dorset Evening Echo and other regional titles, is believed to be exploring the possibility of expanding its services into television. The company is apparently considering applying for licences to run city-based television services.Speculation comes in the wake of Southern Newspaper’s announcement that it is to change its name to New… Continue reading New Medium For Southern Newspapers
The future ownership of Talk Radio may see yet another twist as speculation is currently mounting that the station’s management, headed by MD Paul Robinson, is planning a second takeover bid to rival Kelvin MacKenzie.Although no-one at Talk Radio was willing to comment when contacted today, it is understood that the MBO team is planning… Continue reading Speculation Surrounds Future Of Talk Radio
The Sun is believed to be on the verge of launching a glossy weekly magazine to replace its current Saturday TV guide.The magazine is understood to be planned to coincide with the launch of Sky digital television, in which the owner of The Sun, News International, has a 40% share. The Sun had no comment… Continue reading Sun Launches A New Glossy
EMAP’s women’s title, Red, is to be the basis of a masthead radio programme to be broadcast on EMAP’s Magic radio network. The programme will be tied up with the November issue of the magazine, and will feature a series of small editorial features about Christmas.The features will be broadcast throughout November and December, and… Continue reading Red Goes On Air
Agency estimates for August 1998 put total terrestrial TV (including GMTV) ad revenue at £166.98 million. Year on year, ITV, Channel 4 and Channel 5 show increases in revenue and GMTV continues to lose advertising income.ITV’s total revenue was up by 12.9%, C4’s rose by 11.2% and C5’s revenue was up by 36.0% year on… Continue reading TV Revenue – August 1998
New Publisher, Cabal Communications, has unveiled the details of its home interest launch, The Real Homes Magazine. The title will launch on 15 October alongside the male lifestyle mag, front (see Cabal Front Up With A New Title), and will be edited by ex-Living etc editor, Sarah Bravo.It will target ABC1 (C2) women, aged between… Continue reading Cabal Reveals Real Homes Details
Fast-expanding regional publisher Southern Newspapers posted a big leap in profits as it unveiled plans to change its name and move to the main stock market.The company is planning to change its name to News Communications & Media, which in turn, will be shortened to NewsCom. This change has to be approved by shareholders at… Continue reading Southern Gets New Name For New Era
Agency estimates for August 1998 put total terrestrial TV (including GMTV) ad revenue at £166.98 million. Year on year, ITV, Channel 4 and Channel 5 show increases in revenue and GMTV continues to lose advertising income.ITV’s total revenue was up by 12.9% to £118.3 million, C4’s rose by 11.2% to £35.0 million and C5’s revenue… Continue reading TV Revenue – August 1998
