TV3, the new commercial television network for Ireland (see Newsline), today announced that it will begin its test card transmission on 9 September, and will now start broadcasting on 20 September when it will be officially switched on by Mr Bertie Ahern (An Taoiseach).Broadcasting from Westgate in the south-west of Dublin, TV3 will provide news… Continue reading TV3 Countdown Begins
The Independent Television Commission (ITC) has proposed a minimum size and time restriction for superimposed text on TV ads following a review of the existing guidelines. The revised guidelines will affect ads for travel and holidays as well as for financial services. The text should be in lower case and 14 TV lines in height.… Continue reading UK: ITC proposes minimum size restriction
The Advertising Standards Authority has agreed to adopt the recommendations of an independent review of alcohol advertising. The key proposals are to maintain the 2100 hrs “watershed” for broadcast alcohol advertising and that such advertising should not feature role models of young people. The review also proposes that research should be carried out into the… Continue reading NZ: ASA welcomes review proposals
IPC Magazines has announced the appointment of a new publisher in the form of Adrian Pettett for its magazine Loaded and its website, UpLoaded.Pettett worked at IPC as marketing manager for NME, Melody Maker, Muzik and Loaded in 1996, and since January this year has been responsible for managing all of the commercial and sponsorship… Continue reading Loaded Finds A New Publisher
A federal US appeals court has ruled that the FDA has no power to regulate tobacco marketing. The judgement – the second of its kind – will delay the proposed FDA curbs on outdoor signs, sponsorships and imagery in ads, and leaves the issue to be decided by the Supreme Court.
BSkyB is arguing that ITV looks set to miss out on around £500 million savings if it continues to refuse to allow its channels to be carried by BSkyB’s digital satellite service, Sky Digital. The move is the latest development in the battle between BSkyB and ITV, involving ITV’s refusal to join the digital satellite… Continue reading BSkyB Highlights Possible £500m Savings For ITV
The Home Office has announced that the Working Group on Electoral Procedures is to examine the commercial use of the electoral register. According to the Home Office, the sale of electoral data is viewed with suspicion and hostility by members of the public and may be a contributory factor in the disinclination of certain sectors… Continue reading UK: The Electoral Register
The Government’s Green Paper “Our Healthier Nation” ties the Department of Health to preparing “a new strategy on alcohol to set out a practical framework for a responsible approach”. Whilst the Department of Health has admitted that this is not a Ministerial priority issue at present, concern has been expressed within the advertising and alcoholic… Continue reading UK: Alcohol Strategy
Shares on the London stock market made a strong recovery today after going into freefall, fuelled by fears of a global meltdown sparked by the Russian crisis.After falling 259 points at its worst, the FTSE-100 index clawed back to show a 76.7 points fall at 5291.9 by early afternoon.Earlier, screens had turned red in the… Continue reading Market Report
In The Independent‘s ranks, Louise Moss has been promoted to advertisement controller of the weekend newspapers.Simon Cooke, previously with The Guardian, has been made display ad controller for the weekday products, and The Mail On Sunday‘s client sales executive has been poached and made client sales manager on both the Sunday and weekday papers.Steve Miron,… Continue reading Appointments At The Independent
