The latest NRS figures for national newspapers show that, similar to results for August of this year, The Mirror was the only title to see an increase in its readership, which rose 2%.The Guardian suffered the biggest loss in terms of proportion of readership, with its figure falling a huge 20.8%, an actual loss of… Continue reading National Newspaper NRS – September 1998
Following the appeal by four tobacco companies against the phased banning of all advertising of tobacco and tobacco products within the EU between 2001 and 2006, the EC has complained about the motivations of those against the tobacco ban. In a statement to the press, a spokesman for the Commissioner responsible for public health, Padraig… Continue reading EU: EC complains about industry appeal
The Brussels-based Alliance for a Digital Future, a coalition of European software, technology, network and telecoms companies, has accused media conglomerates of wanting to take control of the Internet through new EU rules on copyright. The Alliance has called for incidental copies of protected works not to be covered by the proposed Copyright directive. Meanwhile,… Continue reading EU: Lobbying over copyright control
The EC’s Expert Group on commercial communications met in Brussels on 22 October to continue its consideration of the regulation of discounts in the internal market. The group discussed this under the heading “Is mutual recognition possible?” Also on the agenda was an exchange of views on toy advertising, with several questions set out for… Continue reading EU: Agenda for Expert Group Meeting
The Government’s Better Regulation Task Force has warned UK ministers that they may have been wrong to support moves to ban tobacco advertising, and has urged them to avoid outright bans in future and rely on self-regulation wherever possible.
Channel 4 has confirmed that it is in talks with other parties abut the possiblitlies of further pay-TV channels. The group launches Film Four – it’s first pay-TV venture – this Sunday across the cable networks and Sky Digital (see Newsline).Although Channel 4 could not confirm what groups it is in discussions with about potential… Continue reading Channel 4 Interested In Further Pay-TV Projects
IPC Magazines has appointed Kenny Pryde editor of Mountain Bike Rider, its monthly specialist cycling title. The former editor of MBR, Brant Richards, is now a contributor at Cabal Communications (see Newsline). ABC//electronic has appointed Tim Rodda as its Sales and Marketing Manager. Rodda is joining at a time when there is an increasing demand… Continue reading Newsline Brief
The latest ITC Report shows that death and sex portrayed in recent TV ads have resulted in many complaints from viewers. Several agencies have been forced to amend or withdraw their ads.
The Norwegian Social Affairs Ministry has announced that as a special exemption, alcohol advertising will be permitted during the 1999 World Ice Hockey Championships. Warsteiner, the German brewer, is among the sponsors. The announcement has been made to avoid the championships being moved to another country. The Social Affairs Minister, however, is still keen to… Continue reading NOR: Alcohol advertising exemption
The Sunday Telegraph is launching a new children’s supplement in partnership with Disney.The full colour comic will be called The Sunday Telegraph Disney’s Planet, and be edited by Kate Graham. The launch is to be accompanied by advertising on Children’s ITV, Channel 4 and Sky.Huge Drayton, Telegraph marketing director, commented: “The Sunday Telegraph under the… Continue reading Sunday Telegraph Launches Kids Supplement
