Almost half the population is currently unaware of the existence of digital television (DTV) and a further 30% say that they are not interested in buying into the ‘television revolution’.These are the findings of a survey carried out by market research company, Experian, across 500,000 respondents. Of these one quarter said that they would, or… Continue reading 30% Of Viewers Are Not Interested In DTV, Says Survey
EMAP Online has expanded its sponsorship and ad sales team with the addition of Shan Henderson, formerly of Capital Interactive, and Clare Dobson, previously of Scoot.At Capital Interactive Henderson was a cross-media sponsorship executive in charge of selling promotions and sponsorships across Capital’s radio and internet services. Dobson was a member of Scoot’s corporate sales… Continue reading EMAP Online Augments Ad Sales And Sponsorship Team
Lowe Group, the advertising network, yesterday announced its acquisition of Azure Advertising, which will now be renamed Lowe Azure and continue to operate under its existing management.Furthermore, Lowe Group’s digital management consultancy, Decipher, is due to open for business on 1 September (see Newsline)The Lowe Group: 0171 225 3434
Manchester United Television, due to begin broadcasting on Sky’s digital service on 10 September (see Newsline), has appointed Matt Stone as marketing director of the channel.Stone will be responsible for the channel’s overall marketing strategy including press and PR, and he commented: ” I am delighted to be joining MUTV at such an exciting phase… Continue reading Football Channel Appoints Marketing Director
On 1 September The Guardian launches its new advertsing campaign with a series of posters, to be followed by a TV and press adveritising campaign.Running throughout the autumn, the campaign emphasises the publication’s freedom as a result of being owned by the non-profit making Scott Trust. Partners BDDH advertising agency created the campaign, portaying The… Continue reading Guardian Breaks Open New Advertising Campaign
Rapide Publishing, specialists in the computer and games console market, is set to launch another Playstation magazine next month called Station. The unofficial games console title claims to be the biggest launch of its kind with an initial print run of 400,000 copies.Editor Dave Perry says that Station differs from Rapide’s existing portfolio of Playstation… Continue reading Rapide Launches New Playstation Mag
The X-Files: Fight The Future was the last summer Hollywood blockbuster to be released at the weekend, and in its first few days made it to the £2.5 million mark, averaging £5,981 per screen.This puts the movie fairly neck-to-neck with Bruce Willis’ latest action sci-fi, Armageddon, which grossed £2,732,785 in its first weekend (7-9 August).… Continue reading X-Files Movie Grosses £2.5m In Its First Weekend
National Magazine Company’s new men’s fitness title, Zest For Men, has been rechristened ZM and will launch on 19 October.The magazine was inspired by the success of Zest which is aimed at ABC1 women aged 25-34. ZM will cover the same health and fitness issues as its counterpart, aiming at men who are concerned with… Continue reading NatMags’ Men’s Fitness Mag Becomes ZM
The Independent Television Commission (ITC) was inundated with complaints this weekend about the latest Levi’s advertisement to grace the airwaves. The ad, which prompted over 200 complaints, features Kevin the hamster, who’s exercise wheel breaks, and Kevin eventually dies of boredom – the final shot shows his dead, stiff body being prodded with a pencil… Continue reading Hamster Death Shocks Viewers
Agency estimates for July 1998 put total terrestrial TV ad revenue at £165.10 million, with year on year rises for ITV, Channel 4, Channel 5 and a loss for GMTV.Yet again all but Women recorded an increase in impacts for ITV year on year for July. Adults’ impacts were up 2% to 23,231 for ITV.… Continue reading TV Round-Up – July 1998
