EMAP On Air has a new sponsorship department in the pipeline dedicated to developing long-term major sponsorship opportunities for clients across Emap’s radio and TV interests.Charlie Norton has been appointed as head of sponsorship, and will head up a team covering Kiss, Magic and Metro brands, and The Box. As well as handling TV and… Continue reading EMAP Creates A New Sponsorship Department
Mike Matthew’s IPC Magazines is planning a grand promotional push this Autumn, featuring revamps, freebies and extensive advertising all to the tune of £7.5 million (see Newsline). In view of the latest ABC figures on many IPC titles, the group is going to need all the pushing it can get, as the January-June 1998 data… Continue reading IPC Titles Struggle In First ABC Audit Under New Management
In a UK broadcasting first, from 5 October both listeners and viewers will be able to tune in to the Chris Evans Breakfast Show as the programme is broadcast live on both Virgin Radio and Sky One.As revealed on Newsline last month (see Chris Evans Takes Radio To Sky One), Evans will broadcast one hour,… Continue reading Chris Evans Takes Virgin Radio Show To Sky One
The latest IPA Trends in Television Viewing Report covering the second quarter of 1998 shows a slight year-on-year growth in overall television viewing levels (up 1.5%).For the first time Channel 5 has captured an audience share in excess of 4% for a full quarter time period.The analysis of ITV’s performance against the targets set by… Continue reading C5 Achieves Over 4% Viewing Share For Q2 1998
The website exchangeandmart.co.uk has been awarded a certificate by ABC//electronic. In the audit period 7 June – 4 July 1998, the site recorded 1,016,630 page impressions and 101,423 sessions.Exchange & Mart’s new media manager, Michelle Hackworthy, said: “We are delighted with Exchange & Mart’s first web audit which shows a real demand for classified advertising… Continue reading Exchange & Mart Get Certified
In the on-going rumpus which surrounds the main contenders in the run up to the launch of digital television, Cable & Wireless Communications today announced that it will be launching its own interactive platform.CWC, the British cable TV and telephony subsidiary of Cable & Wireless, is basing the platform on Internet technology, and it is… Continue reading Introducing CWC TV: Coming To A Screen Near You Soon
Television viewing survey organisation, BARB (Broadcasters’ Audience Research Board), has fully launched its own website this morning.The site, which can be found at http://www.barb.co.uk/, has been designed and is hosted by MediaTel. The open-access site will hold BARB weekly viewing reports, which will be available every Tuesday from today. Annual viewing figures and BARB bulletins… Continue reading BARB Launches MediaTel-Designed Website
Northcliffe Newspapers Group Ltd has completed the acquisition of Alderton Ltd, the Nottingham based publisher of Ad-Mag. The Ad-Mag titles are paid-for advertisement papers, which are free to advertise in.Northciffe Newspapers: 0171 400 1108
The computer sector has proven once again to be a growth marketplace with many titles seeing excellent year on year increases in sales.Notable is the exceptional growth within the Playstation sector. The recent outdoor advertising campaign and revamp of the Future’s Playstation Power title appears to have paid off with a substantial 115.60% year on… Continue reading Playstation Mags Storm The Computer Market
Latest national newspaper figures, released by ABC, show that the overall market has declined by over 900,000 copies (3.3%) year on year.July was the first month to operate under the ABC’s new audit procedures which have been drawn up to end disputes over bulk sales copies (see ABC Attempts To Put An End To Bulk… Continue reading Mirror Retains Daily No. 2 Spot Despite Loss Of Bulk Sales
