Agency estimates for July 1998 put total terrestrial TV ad revenue at £148.45 million, with year on year rises for ITV, Channel 4, Channel 5 and a loss for GMTV.ITV’s total revenue was up by 2.3%, C4’s rose by 2.8%, and C5 revenue rose by 13.4% year on year. GMTV continues to lose ad revenue,… Continue reading TV Revenue – July 1998
Politics and current affairs magazine, the New Statesman, is to launch a new design next month following two years of reader research.Publisher Spencer Neal says that the title intends to introduce more ‘magazine devices’ along with new iconography and a bolder, cleaner logo. He says that market research showed that New Statesman readers wanted to… Continue reading New Statesman Expands Magazine Feel
Surfing on the wave of its latest circulation figures (see Newsline), FHM is launching its own brand credit card.Publisher EMAP also has plans to formulate FHM holidays, which a spokesperson said would be “geared towards the FHM reader; adventurous holidays like white-water rafting.”FHM saw a 53% increase in its circulation in the latest ABC year… Continue reading FHM Celebrates Sales Success
IPC announced this week that it is doubling its display ad staff, in an effort to restructure its music & sports group.The group is being split into three sales teams: music and lifestyle, sport and a group sales team, which will liase with large agencies working on consumer business. Two new ad directors will also… Continue reading IPC Doubles Its Forces
According to its first set of buy rate figures released this week, the movies-on-demand service Front Row is three times more popular than predicted at the time of its launch back in March (see Newsline). The buy rates were 34% for July.According to the independent RSMB quarterly survey for June, Front Row has a 1%… Continue reading Front Row Is First In Line
Xfm’s new owner, Capital Radio (see Capital Receives Go-Ahead On Xfm Takeover), is to relaunch the station on Monday 24 August, with a new daily afternoon programme hosted by Bob Geldof. Geldof is to host a two-hour show, between 4pm and 6pm, and will be playing “simply the music that I like”.Until Monday’s relaunch at… Continue reading Capital Puts Xfm On Hold Pending Relaunch
Cabal Communications, the publishing company recently set up by Sally O’Sullivan (see O’Sullivan Plans A Batch Of New Magazine Launches), is planning to launch two consumer magazine titles this October. A lads’ magazine and a home interest magazine are in the pipeline, although Cabal will not reveal titles or editors at this stage.It is understood… Continue reading Cabal Winds Up To Two October Launches
http://www.maxim-magazine.co.uk/Trawling through the weird and wonderful landscape that is the internet, this week I find myself at the Maxim website, a common destination – I’m sure – for many an (male) internet surfer.The relaunch of the Maxim site is much more accomplished design wise than its predecessor. There are many flashing, beckoning icons to be… Continue reading Website Of The Week – Maxim
Haymarket’s Formula One magazine, GPX, has been ‘suspended’ only four issues and six weeks into its life. The title was launched in July this year but since then it has failed to sell sufficient copies to keep it afloat.GPX‘s editor, Paul Fearnley, has returned to his old job as editor of Haymarket’s Motoring News and… Continue reading GPX Magazine Closes After Only 4 Issues
The Office of Fair Trading (OFT) is carrying out a preliminary enquiry on ITV’s insistence that it is not going to allow its channels to be carried by BSkyB’s digital service (see Newsline) which launches in October.The move is the latest development in a debate which has also involved the Independent Television Commission (ITC), which… Continue reading OFT Becomes Involved In Digital War
