The Radio Authority issued a new directive today in response to several complaints regarding wind-up calls. The new trend involves presenters making ‘hoax calls’ on air posing as someone else to unsuspecting victims.Complaints have revealed, however, that unwitting victims may suffer some distress. For example, an incident on Viking FM in Hull in which a… Continue reading Radio Watchdog Stands Guard Over Hoax Calls
ITV, the UK’s leading commercial broadcaster, wants the activities of its publicly-funded rival, the BBC (British Broadcasting Corporation) to be critically examined. In a report handed to the main political decision-makers of the European Union, ITV questions the transparency of the BBC’s accounting and refers to an inadequate separation between the Corporation’s commercial activities and… Continue reading UK: ITV complains about BBC
The European Court of Justice has ruled that whisky drinks with an alcoholic content below 40 per cent cannot use the name ‘whisky’. The decision follows a complaint by the Scotch Whisky Association against a French company marketing a whisky product called ‘Gold River’, containing a mixture of whiskies from Scotland, Canada and the US,… Continue reading EU: ECJ rules against dilution
National Magazine Company’s House Beautiful has appointed Ian Adkins as its new advertising director.Adkins has a history of 5 years with IPC magazines, working on women’s weeklies and TV listings, as well as having worked at Times Newspapers for four years prior to that.House Beautiful 0171 439 500
FEDMA has sent a note to all members concerning the proposal for a Directive on the recycling of electrical and electronic equipment. As it stands the proposal contains two aspects of concern to the direct mail industry: it would permit customers to return free of charge their old equipment when purchasing new equipment; and MS… Continue reading UK: Recycled equipment Directive
The Direct Marketing Association has sent to all UK MPs a summary of its position on the Privacy in Telecommunications Directive, which the Government now admits will not be implemented by the 24 October target date set by the EC.
The Green Paper – Regulating Communications: Approaching Convergence In The Information Age – published today by the Department of Trade and Industry and the Department for Culture, Media and Sport sets out a framework for the possibility of merging telecommunications and broadcasting industries in the coming years.Margaret Beckett, President of the Board of Trade, said:… Continue reading Government ‘Green Paper’ Sets The Scene For The Fundamental Restructuring Of The Information Superhighway
The Commission has warned the US that it will seek redress from the World Trade Organisation unless the US Government places new legislation before Congress on labels of origin for European textiles by 20 August. In July 1996 the US introduced rules forcing EU textile manufacturers to label finished goods with the name of the… Continue reading EU: Pressure on the US
The annual report of the Data Protection Registrar has warned about an increasing threat to data privacy posed by the public sector. The DP Registrar cautions that the data matching activities of local authorities may be illegal, despite their objective of combating benefit fraud.
A new survey conducted by MediaTel and the Electronic Telegraph has shown that the media community has invested heavily over the last year in the technology required to receive and utilise net-based services.However, there is still relatively little activity when it comes to developing online advertising campaigns, according to the research conducted across the 125… Continue reading Media Industry Invests In The Internet But Is Less Keen To Advertise On It
