Leo Burnett, the advertising agency, today announced that it is launching a healthcare division called Leo Burnett Ad Valorem. The new division hopes to utilise the benefits between healthcare specialists and brand specialists in what Burnett claims is a rapidly expanding catagory in the ad industry.Leo Burnett Ad Valorem hopes to offer clients a ‘true… Continue reading Leo Burnett Goes Healthy
The IPC television listings title TV Times is adopting a new editorial stance in an attempt to stop the decline in its circulation figures.The latest ABC figures show that the title’s circulation has dropped by 6.4%, giving it a figure of 835,560 (see Newsline), and the publisher is adopting a racier, bolder and sexier editorial… Continue reading TV-Times Goes Sexy
Following The Electronic Telegraph‘s announcement that it is launch an online bookstore (see Newsline), HarperCollins – the UK’s largest consumer book publisher – announced today that it is also launching an online booksite.Called fireandwater, based on HarperCollins logo, the site will launch in October, and aims to ‘extend people’s pleasure around books’. It will be… Continue reading Growth Of Online Bookstores Continues
The Barclay brothers-owned weekly newspaper, The European, is understood to be considering two offers of business partnership: one from Bloomberg and the other from Time Warner.According to reports in Press Gazette, a deal is expected to be struck with one of the parties by this weekend, although no-one was available to comment when contacted by… Continue reading The European Has Two Partnership Options
The steady rise in the popularity of cable television is continuing as penetration has risen for the third successive quarter according to ITC data out this week.The quarterly ITC report says that, against seasonal trends, cable TV penetration was up to 22.5% for July 1998. This is approaching the highest level ever previously reached in… Continue reading Cable TV Continues Its Steady Growth
The Radio Authority is this week publishing a notice inviting declarations of intent to apply for the local radio licence on the FM waveband for the Lincoln area, for an 8 year period starting from 28 February 2000.Prospective applicants must submit a declaration of intent to apply before the 20 October 1998, accompanied by a… Continue reading Radio Authority Pre-Advertises Licence
The latest set of regional ABC figures show that the market has redressed the general decline in circulation which has dogged the regional press for some time. Two thirds (63%) of regional titles have reported circulation growth, according to the Newspaper Society (NS).The Newcastle Evening Chronicle and The Sunday Mercury (Birmingham) showed the biggest increases… Continue reading Regional Press Halts Circulation Decline
IPC has announced that it has promoted its former group and sales director, Georgina Crace, to director of advertisement sales across the entire IPC portfolio.The role will involve creating a united IPC sales force, and will be effective from 28 September. Chief executive Mike Mathew commented on the appointment: “When Georgina joined us from Express… Continue reading IPC Promotes Ad Director
Electronic Telegraph has announced that as part of its content redesign and relaunch, it is going to launch an online bookstore next week, www.booksonline.co.uk, which will feature book reviews and editorials and enable browsers to buy titles without having to reel through catalogues and databases for them. It will be updated every Thursday.The general relaunch… Continue reading Electronic Telegraph Becomes A Bookworm
Unofficial overnight figures show that the main two terrestrial channels have been successful in attracting audiences to their new programmes. On Saturday ITV’s schedule managed to nudge ahead of BBC1’s, its top rated programme, Motorway Life, attracting a TVR of 18.7 for Adults (8.51 million) and a 23.3 TVR for Women (5.46 million).Other shows that… Continue reading ITV’s New Shows Pull In Viewers
