Yesterday saw the launch of the BBC’s first new channel in 34 years. BBC Choice, the group’s new digital channel, launched yesterday at midday. It will be available on all digital platforms – digital TV through an aerial, digital satellite and digital cable.Alan Yentob, director of television, said of the launch: “BBC Choice is the… Continue reading BBC Digital Launch
Next week, ITV will unveil a new logo and its first major facelift for over a decade. The make-over is understood to have cost less than half of the price ITV paid for its current logo, £1.5 million, and is due to be revealed on Tuesday.ITV recently announced that it is going to axe its… Continue reading ITV Prepares To Unveil New Look
The Insitute of Practitioners in Advertising (IPA) today released the shortlist for its 1998 Advertising Effectiveness Awards.The thirty candidates that have been selected are listed below. They were chosen because the IPA believes they have ‘most clearly expressed new learning on the effects of advertising.’ Saatchi & Saatchi – The Army Bartle Bogle Hegarty –… Continue reading 1998 IPA Advertising Effectiveness Awards
A decision on the future of The European is yet to be made after speculation today that discussions between the paper and Bloomberg Business News have broken down. The paper was believed to be considering options of a business partnership from both Bloomberg and Times Warner (see Newsline).A spokesperson for The European told Newsline this… Continue reading European Discussions Continue
The Asian channel, Zee TV,has been formally warned by the Independent Television Commission (ITC) as it has repeatedly failed to comply in the areas of advertising content and scheduling.Rules have been breached seven times since the end of 1995, and the broadcaster failed to respond to enquiries within time limits set by ITC staff. Interventions… Continue reading Zee TV Receives A Warning
A new survey out this week shows that although digital TV awareness is high, with 75% of respondents having heard of it, 58% confessed to having little or no knowledge of it.Research company GfK Marketing Services has published the results of its monthly omnibus survey into the launch of digital TV. The survey was carried… Continue reading GfK Predicts The Future Of Digital Television
IPC Magazines has restructured its music and lifestyle publishing and marketing team. This follows last week’s news that Adrian Pettett had been appointed as the new publisher of Loaded (see Loaded Finds A New Publisher).Neil Robinson has been promoted to associate publisher of NME, Melody Maker and NME.COM. Bruce Sandall, associate publisher of Muzik, also… Continue reading IPC Restructures Music And Lifestyle Team
ITV has confessed that unless it moves the News At Ten programme from its current slot to an earlier time, it will not meet the audience targets set by chief executive, Richard Eyre, at the beginning of the year (see ITV Publishes Audience Targets For Next Three Years).Eyre told a Royal Television Society dinner yesterday… Continue reading ITV Confesses 40% Viewing Share Promise Is Impossible Unless News At Ten Goes
Agency estimates for August 1998 put total terrestrial TV (including GMTV) ad revenue at £166.98 million. Year on year, ITV, Channel 4 and Channel 5 show increases in revenue and GMTV continues to lose advertising income.ITV’s total revenue was up by 12.9%, C4’s rose by 11.2% and C5’s revenue was up by 36.0% year on… Continue reading TV Revenue – August 1998
New Publisher, Cabal Communications, has unveiled the details of its home interest launch, The Real Homes Magazine. The title will launch on 15 October alongside the male lifestyle mag, front (see Cabal Front Up With A New Title), and will be edited by ex-Living etc editor, Sarah Bravo.It will target ABC1 (C2) women, aged between… Continue reading Cabal Reveals Real Homes Details
