Following pressure from the Periodical Publishers Association (PPA) (see PPA Seeks To Clarify Magazines’ Masthead Restrictions), the ITC has revised its codes for masthead programming. The ITC recently decided to allow masthead programmes (programmes which are made or funded by a magazine or newspaper and have the same style and name) onto terrestrial television; previously… Continue reading ITC Revises Masthead Programming Code
A joint working party of the BBC, the Broadcasting Standards Commission (BSC) and the Independent Television Commission (ITC) have come together for the first time to announce new guidelines for the warning and description of violent programmes on television.The report, Violence And The Viewer has created a Statement of Common Principle, that forms guidelines within… Continue reading Clearer Warnings For Television Violence Planned
BSkyB’s sports channels suffered a significant decline in viewers during the World Cup as Sky did not have rights to broadcast any of the matches. BBC1, ITV and Eurosport, however, all benefitted from their coverage of World Cup matches.In cable and satellite homes Sky Sports 1’s average weekly viewing (hours:minutes) fell from 1:02 in June… Continue reading BSkyB Hit Hard By World Cup Viewing
In Germany the law dealing with advertising and health care has been altered. In future, print advertising need no longer contain an extensive set of detailed particulars concerning the product but should carry only the following standard text: “For information on risks and side effects please read the package leaflet and consult your doctor or… Continue reading DE: New regulations
EU ministers have decided that there should be no new or additional tax applied to electronic commerce. This was the result of a decision taken by the EcoFin Council on 6 July in Brussels, in anticipation of the OECD Conference on electronic commerce in Ottawa 6-8 October. In taking this decision EU ministers have largely… Continue reading EU: No new taxes
The OECD meeting to consider the framing of guidelines to cover electronic commerce – scheduled for Ottowa in October 1998 – has begun to elicit concerns from several advertising and marketing organisations. Andrew Brown, Director-General of the UK Advertising Association, has written to the Office of Fair Trading in support of the objectives of the… Continue reading EU: OECD meeting prompts concerns
ITV, the UK’s leading commercial broadcaster, wants the activities of its publicly-funded rival, the BBC (British Broadcasting Corporation) to be critically examined. In a report handed to the main political decision-makers of the European Union, ITV questions the transparency of the BBC’s accounting and refers to an inadequate separation between the Corporation’s commercial activities and… Continue reading UK: ITV complains about BBC
The European Court of Justice has ruled that whisky drinks with an alcoholic content below 40 per cent cannot use the name ‘whisky’. The decision follows a complaint by the Scotch Whisky Association against a French company marketing a whisky product called ‘Gold River’, containing a mixture of whiskies from Scotland, Canada and the US,… Continue reading EU: ECJ rules against dilution
National Magazine Company’s House Beautiful has appointed Ian Adkins as its new advertising director.Adkins has a history of 5 years with IPC magazines, working on women’s weeklies and TV listings, as well as having worked at Times Newspapers for four years prior to that.House Beautiful 0171 439 500
FEDMA has sent a note to all members concerning the proposal for a Directive on the recycling of electrical and electronic equipment. As it stands the proposal contains two aspects of concern to the direct mail industry: it would permit customers to return free of charge their old equipment when purchasing new equipment; and MS… Continue reading UK: Recycled equipment Directive
