Outdoor expenditure by the retail sector has grown dramatically over the last few years, nearly doubling since 1994 from £19 million to £35 million in 1997. Retail advertisers now account for 7.4% of all outdoor revenue, according to the latest figures from Poster Publicity Ltd.The figures also show that fashion retailers spend the biggest proportion… Continue reading Growth In Retail Sector Spending On Outdoor
Emap has joined forces with Granada to make a programme based on its Max Power car magazine.The pilot is expected to be shown on the Granada Men And Motors channel. For details of other masthead programmes, which are currently only permitted on non-terrestrial TV, subscribers should click GSB To Launch Masthead Show.Emap: 01733 237111
After a four-year break ITV is once again covering live the Chancellor of the Exchequer’s Budget next month.ITN’s Dermot Murnaghan will present a “new-style” programme which it claims will offer the “fastest and easiest-to-understand” account of Gordon Brown’s speech on March 17.ITV’s controller of News & Current Affairs, Steve Anderson said: “ITV’s coverage will be… Continue reading ITV To Screen Live Budget
Classic FM has called on the BBC to withdraw a promotional trail for Radio 3 which is currently running on BBC TV.Classic FM chief executive Ralph Bernard says that the promo, which shows a full cast in costume and shot in a theatre setting, is “an obvious criticism of Classic FM and a breach of… Continue reading Classic FM Calls On BBC To Drop Promo
A pretty straight forward top ten this week, with Coronation Street taking all of the top four places, and scoring an average audience figure of 16.87 million. Eastenders lines up with the next three slots in the top ten, watched by an average audience of 14.53 million.Well, yet again I can’t really find anything particularly… Continue reading TV Viewing Summary W/E 08/02/98
Carlton Select has signed a sponsorship deal with ATI Security for its Crime Time programme. The association will begin in March and involve sponsorship credits as well as an advertising and promotion package for the security company.Subscribers can access the Sponsorship database by selecting “Sponsorship” from the drop-down box at the top of this page.Carlton… Continue reading Carlton Select Signs Sponsorship Deal
The FT outperformed every other title in this sector in terms of year on year growth, with an increase of 11% to 329,871, and its success helped boost the market’s total circulation by 2.3% to 5.861 million copies. The Independent On Sunday will be pleased to show an increase of 1.1% year on year to… Continue reading National Press Round-Up – January
Cable & Wireless Communications has announced a £400 million upgrade and expansion of its entire national network to provide high speed voice and data services. The company’s telephone and internet businesses are expected to benefit the most from the investment.The project, ‘Network 2000’, has been created through a three year deal with Nortel. Both companies… Continue reading Cable & Wireless Announces £400m Network Upgrade
BMRB International has reacted to what it sees as the increasing importance of branding in the field of media by launching a new division. Media@BMRB will bring together researchers with both media and consumer brand research experience.The department will use the editorial performance system, Editorial Monitor, for the first time in the UK. The research… Continue reading BMRB Launches New Division
Capital Radio is proposing to launch a children’s radio station to cover the North East of England, it has been announced.The company is planning to launch Fun Radio in response to the Radio Authority advertising an FM licence for the area covering Newcastle, Sunderland and Middlesborough.Fun’s target audience will be aged from 4-14, with daytime… Continue reading Capital Radio To Apply For North East Licence
