The three most powerful European advertising associations will travel to Berlin to present the case against a tobacco ad ban to the 200 Euro-MPs of the European People’s Party, a week before the European Parliament votes on the subject in Brussels.The UK’s Advertising Association will join Germany’s Zentralverband der Deutschen Werbewirtschaft and the Netherlands’ Stichting… Continue reading European Ad Groups To Challenge Ad Ban
ITV marginally increases its viewing share for the third week running, taking 31.5% against BBC1’s 28.6%. Channel 5’s share drops below the 4% mark for the first time since early March.Where The Heart Is (10.31 million), ITV’s ‘premier’ drama, moves into its second week of a new series, with both Pam Ferris and Sarah Lancashire… Continue reading TV Viewing Summary W/E 26/04/98
Overall it was a bad NRS period for the national newspaper market, with all but three titles showing year on year falls.The Daily Star led the way with a fall in readership of 15.4% year on year to 1.849 million while the Daily Telegraph experienced a drop of almost 10% to 2.566 million. The Sunday… Continue reading National Newspaper NRS – March
Dean Weller, ex-strategic planning director at The Media Business, has teamed up with The Media Shop to create a new start-up company dedicated to handling children’s advertising. The First Age Media Company opened yesterday and is currently finalising projects with a number of clients.Weller says that his interest has always been in kids’ advertising which… Continue reading First Age Media Company To Target Children
The ITC received over 100 complaints from viewers over the JWT ad for Dairylea Dunkers. 115 viewers said that the campaign, which featured an animated dinosaur dipping an actress’s head into a cheese sauce and then putting her head in its mouth, was unsuitable for broadcast during children’s programming. A substantial number also said their… Continue reading Dairylea Dunkers Upsets Viewers
According to ITC audience share figures released today, Channel 5’s audience share stands at an average of 3.2% for the 12 month period ended 31 March 1998. This compares to only 2.3% average for the 12 month period ended 31 December 1997 – only three months earlier.For the same two reporting periods BBC1 fell from… Continue reading C5 Sees Audience Share Growth
BSkyB today announced interim financial results which revealed a 5.5% fall in pre-tax profits to £203.3 million. This was caused by a slowdown in subscriber growth along with the cost of launching its digital services and the Premier League football contract. In the first three months of the year only 2,500 new dish customers were… Continue reading Profits Fall At BSkyB
The MRG has announced the results of the elections for its Committee members for 1998/9. The following people were elected or re-elected: MRG Chair Belinda Beeftink, Telmar Membership Denise Gardiner, Leo Burnett Evening Meetings/MRG Mailings Hugh Johnson, Channel 4 Education Rosemary Taylor, Rosemary Taylor & Associates Social Sophie Mallick, Carlton Television Website Alison Mayersbeth, J… Continue reading MRG Committee Election Results
A new report by brokers Merrill Lynch predicts that the overall penetration of digital pay TV will rise from 24.7% in 1997 to 49% in 2005. Of this cable companies are likely to be the leaders with a predicted penetration of 21.5%, compared with 19.5% for DTH (direct to home, ie. satellite) and 8.25% for… Continue reading Merrill Lynch Predicts pay TV Penetration Will Reach 49% By 2005
BBC Online is the most popular UK internet content site, according to the latest figures from ABC //electronic. For the period from 1 March – 31 March BBC Online received 21.222 million page impressions from 902,274 individual users.The News site, part of BBC Online, received 8.823 million impressions from 615,435 users whilst beeb@the BBC recorded… Continue reading BBC Online Records 21 Million Impressions
