Future Publishing is committing more money to support its film title Total Film following what it called an “encouraging” ABC debut (52,904 copies sold).The April issue is covermounted with the complete screenplay of Pulp Fiction and will be supported by a week long advertising campaign on Atlantic 252. The 30 second ads will be going… Continue reading Future To Invest In Total Film
One of the most surprising things in this week’s chart is that the Brit Awards failed to reach the top thirty. Despite the massive hype involved in the build up, the show was watched by a rather small 7 million. I guess it’s now become one of those events where the tabloid coverage supersedes the… Continue reading TV Viewing Summary W/E 15/02/98
Emap Radio has said that it expects to significantly improve the financial performance of Melody Radio after agreeing to buy the station for £25 million this morning (see Emap Buys Melody Radio story).In the year ended 30 September 1997 Melody had an operating profit of £0.4 million on a turnover of £3.6 million; Emap believes… Continue reading Emap Expects To Improve Melody’s Financial Performance
The first issue of IPC Magazines’ new home interest title Living etc (subscribers see IPC Announces New Title) will be launched at a special sample price of £1.On sale on March 6 the title will be aimed at “design-conscious, aspirationally stylish women (and men) in their twenties and thirties.” Announcing its launch, publishing director Kathy… Continue reading Living Etc Gets Cut-Price First Issue
The nation’s first sports-only newspaper, Sport First, is readying for a launch on Sunday 15 March. The paper will begin with a print run of 250,000 and will initially be published for Sundays only, priced 50p.The broadsheet paper will comprise two 24-page sections each carrying 8 pages of colour print and is targeted primarily at… Continue reading Sport First Set For Launch
Luxembourg-based broadcast media company CLT-UFA is currently considering the future of its UK radio assets, although the company will not confirm that it intends to sell its stakes as has been reported elsewhere.CLT-UFA holds stakes in Talk Radio, RTL Country 1035 AM and Xfm and wholly owns Atlantic 252. The review comes after CLT-UFA had… Continue reading CLT-UFA Reconsiders UK Radio Assets
BT is to launch Mill-e-Mail, a free e-mail service which will be available over the Internet later this year.The scheme, which is aimed at putting e-mail “within the grasp of every person in the UK”, will give users a free e-mail address and a globally accessible e-mail directory. It is targeted especially at those who… Continue reading BT To Launch Free E-Mail For Millennium
The Millenium Dome Experience Company has announced sponsorship deals for its project amounting to £58.8 million. The major ‘founding partners’ in this deal are British Telecom, BSkyB, Manpower and Tesco which have committed a minimum of £12 million each. British Airways and BAA have also been announced as the Dome’s official sponsors, pledging smaller sums.However… Continue reading Dome Unveils Major Sponsors
On 1 June this year new controls will come into force concerning outdoor advertising in Britain.Under the new procedure, if the Advertising Standards Authority upholds a complaint against a poster for breaching rules on taste, decency or social responsibility, a “poster alert” will be sent out to the outdoor industry.Advertisements for the product or service… Continue reading Outdoor Media To Get New Controls
