POSTAR, the research body for the advertising industry, has developed a planning tool for use by advertising agencies. It will be available through Telmar, which will also provide training and back-up to agency users.The planner includes the pre-campaign planning and contractor summary sections of the full POSTAR system, designed to help agency planners compare the… Continue reading POSTAR Develops Planning Tool
The agreed takeover of Home Counties Newspaper Holdings by Johnston Press has been blocked by the Government.Nigel Griffiths, Minister for Competition and Consumer Affairs, said he would not give his consent to the £52 million deal without a report from the Monopolies and Mergers Commission (MMC).The proposed deal was unveiled in December (subscribers see Johnston… Continue reading Johnston’s Agreed Newspaper Takeover Blocked
The Independent On Sunday recorded a long-awaited year on year increase in its August-January ’98 ABC figure, with sales improving by 1.1% (3,128 copies) to 257,562. Its sister title however continued its decline with a drop of 3% to 255,324.National Newspaper Aug-Jan ’98 ABC Comparisons Title Aug 96 – Jan 97 Aug 97 – Jan… Continue reading National Newspaper ABC Summary – January
Future Publishing will be launching its first science and technology magazine in the shape of Frontiers.The monthly title will launch on 26 March and aims to target readers who are “between” Focus and New Scientist. Frontiers will have an initial print-run of 60,000 copies and launches just a few weeks after BBC Magazines’ Tomorrow’s World… Continue reading Future Breaks New Frontiers
Following a reworked set of auditing procedures unveiled last month (subscribers see ABC Revises National Newspaper Rules), the Audit Bureau of Circulations is having to go back and reassess again its procedure for auditing bulk sales.The bulk sales rules currently require that publishers provide information about footfall, which is the number of people passing through… Continue reading ABC To Redraft Bulk Sales Audit Procedure
BSkyB has announced that it has acquired a 49% stake in Music Choice Europe with a view to providing music audio channels across its digital platform.Sky Music Choice will offer subscribers as many as 60 channels of music, 24 hours a day. The channels will contain neither DJs nor commercials as is Music Choice Europe’s… Continue reading BSkyB Plans Sky Music Choice Audio Channels
Only 36% of people knew what digital TV was, according to a new survey by Pace, the manufacturer of digital set-top boxes.Unsurprisingly, the group most familiar with the concept were males under the age of 55 and from the higher socio economic groups. Women (25% compared with 48% of men) and people over the age… Continue reading Digital TV Awareness Low, Report Finds
Former Tory MP Matthew Carrington and former Express Newspapers research and development director Iain McLellan have been appointed as the new heads of the Outdoor Advertising Association (OAA).Carrington, the new OAA chairman, was MP for Fulham from 1987 to 1998 and served on the Treasury Select Committee from 1994 to 1996. McLellan, the OAA’s new… Continue reading Outdoor Advertising Association Appoints Heads
Myatt McFarlane, publisher of titles such as Fun For Kids and Classic American , has bought Home & Life magazine from XL Communications, the company which went into receivership last week (subscribers see XL Calls In The Receivers).It is, as yet, unclear what the future of XL’s other titles will be, which include trade journals… Continue reading Home & Life Magazine Bought
The latest ABC figures show that only two titles in the women’s weeklies sector have improved their circulation year on year and the sector as a whole has actually shown a year on year drop of 355,206. Title Jul 96 – Dec 96 Jul 97 – Dec 97 Actual Change % Change OK Magazine… Continue reading July – December 1997 ABCs – Women’s Weeklies Sector
