The Daily Mail is running a direct marketing campaign alongside its current TV promotion in order to attract ABC1 women to the newspaper.The below-the-line campaign offers vouchers and an edition of the Diana: The Untold Story partwork currently being included with the main paper. The promotion is targeting nearly 500,000 women earning more than £30,000… Continue reading Daily Mail Push To Attract ABC1 Women
Electronic publishers and creative designers On Demand Information (ODI) suspended trading in its shares on Monday 2 February as the group was unable to publish its annual financial results due to discussions with potential buyers.ODI announced on 29 August 1997 that its was seeking offers for the group and had intended to sell the company… Continue reading On Demand Information Suspends Shares Awaiting Sale
A questionnaire distributed by the Radio Advertising Bureau (RAB) to a number of marketing directors and advertisers has found that they wish to increase spend on commercial radio in 1998.63% of the delegates at the Marketing Forum ’97 said they planned to increase their spend on radio advertising.The average annual marketing budget of these delegates… Continue reading Advertisers To Spend More On Commercial Radio In 1998
The Independent has launched Travel Online, a website guide to travel news and information featuring archived material from The Independent and The Independent On Sunday.The site, at http://www.independent.co.uk/travel, is produced in collaboration with Glenfiddich’s Guide of Guides, the online travel resource created by Brann Interactive. The Guide of Guides can be found at http://www.glenfiddich.com.Glenfiddich Marketing:… Continue reading Independent Launches Travel Website
Future Publishing is revamping T3 for its March issue, which goes on sale on 12 February. The title is to receive an investment boost and will become bigger in size, going to super A4 size, with an increase in pagination, from around 116pp to 156pp.The increase in size is accompanied by a drop in cover… Continue reading New Look For T3 Magazine
A new ITC report called Television: The Public’s View 1997, shows that the nation’s television viewing habits are slow to change as many viewing statistics remain very similar to the 1996 survey.87% continue to watch television at some point every day in an average week, and the average amount watched remains 26 hours a week.… Continue reading Channel 5 Turns Out Better Than Expected
The weekly reach of All BBC stations dropped by 1.9% to 26.58 million while All Commercial’s reach increased by 1.9% to 28.408 million. Meanwhile, BBC’s Network Radio’s reach fell by 3.5% to 22.949 million.Q4 1997 Weekly Reach (000’s) Comparisons Station Q4 1996 Q4 1997 % Change All BBC 27,103 26,580 -1.9 All BBC Network Radio… Continue reading Q4 RAJAR – National Stations
The UK national newspaper market suffered drops in both sales and readership during 1997, despite a short-lived resurgence during September as the public sought information in the aftermath of the death of Princess Diana.January to December 1997 ABC figures for all the nationals reveal that there was a 1.4% year on year drop in sales… Continue reading National Press Market Round-Up – 1997
MediaTel today launches a new service in partnership with the Advertising Association.EAB (European Advertising Briefing) is an extensive archive of international (mainly European) advertising legislation and news updated regularly by the AA, available via MediaTel, and fully searchable by keyword. The archive already contains news stories going back over a year.We are making this available… Continue reading MediaTel Launches European News Briefing With AA
Three new PC games magazines are set to enter the consumer computer titles market, two of which are geared towards providing cheats and hints for computer games.Rapide Publishing, publishers of Ultimate PC , launched PC Strategies on 30 January and are preparing for the launch of PC Force on 27 February.PC Strategies is a guide… Continue reading Three PC Magazines Set To Launch
