Snickers has agreed a £1 million deal to sponsor radio coverage of the France 98 World Cup.The tie-up is the first example of the four main radio sales houses working together to sign a high-profile brand. Capital Advertising, Emap on Air, Opus and SIRS joined forces to offer advertisers access to news bulletins and World… Continue reading Snickers Sign £1m Radio Sponsorship Deal
British Digital Broadcasting has appointed Stephen Grabiner as its chief executive. Grabiner was previously an executive director at United News & Media. He will join BDB in January next year.BDB: 0171 663 6363
Capital Radio has received the green light from the Radio Authority to extend its Capital Gold 1548 AM service across all its other AM stations in Hampshire, Sussex, Kent and Birmingham.The new network, to be called Capital Gold, will roll out to Kent next month and will then be followed by the others in early… Continue reading Capital Gold To Extend Reach
Capital Radio has said that it will challenge the Monopolies and Mergers Commission regarding its decision on Capital’s proposed takeover bid of Virgin (subscribers see MMC Report Could Curtail Capital’s Expansion Plans).While a judicial review is not expected to occur, Capital will be commissioning independent research from Case Associates to show that a Capital/Virgin merger… Continue reading Capital To Challenge MMC Decision
The ITC has today launched a document which sets out the methodology and procedure for renewing ITV licences.The ITV licences came into force on 1 January 1993 and the earliest date from which they can be renewed is after six years operation – ie, from 1 January 1999. Licensees who wish to seek renewal from… Continue reading ITC Publishes Document For ITV Licence Renewal
Financial information company Bloomberg will be launching a monthly consumer finance title this week. Bloomberg Money will have a cover price of £2.95 and aims to provide detailed information about money management and financial markets, drawing on the company’s expertise in the field.http://www.bloomberg.com/uk/ukhome
Kellogg has signed a 12-week deal to sponsor a range of Nickelodeon ‘s cartoons, which include Rugrats, Angry Beavers and Real Monsters.Credits will include idents for Frosties, Corn Pops and Choco Krispies.Subscribers can access the Sponsorship database by selecting “Sponsorship” from the drop-down box at the top of this page.Nickelodeon: 0171 462 1000
Martin Jones, former director of CIA Medianetwork, this week launched his own media agency, called MJ Media.The new outfit will be positioning itself as a specialist in youth and entertainment planning and buying and in all aspects of record company and entertainment advertising. Jones himself has previously worked as a DJ and with a number… Continue reading MJ Media Launches With £3m Initial Billings
Share prices hit new highs today, with the FTSE index of the top 100 companies smashing through the record level of 5367.3 with a 79 points rise to 5405.3 by lunchtime.Trade figures released today in the UK showed the country’s deficit had widened, adding weight to the theory that the economy is slowing down and… Continue reading FTSE 100 Hits New High
The UK’s largest companies do not utilise the internet effectively for business, according to a new report from Fletcher Research.The UK Internet Survey February 1998, the first ever systematic research of 250 prominent commercial UK websites, reveals that only 35% of companies use their websites to generate revenue, with the remaining 65% using them solely… Continue reading Internet Survey Shows ‘Missed Opportunities’ By UK Companies
