The UK national newspaper market suffered drops in both sales and readership during 1997, despite a short-lived resurgence during September as the public sought information in the aftermath of the death of Princess Diana.January to December 1997 ABC figures for all the nationals reveal that there was a 1.4% year on year drop in sales… Continue reading National Press Market Round-Up – 1997
30 Beautiful Homes, the title piloted by IPC Magazines in September last year (subscribers see Pilot Issue Review – 30 Beautiful Homes), is to launch on 18 February, priced £2.40. Along the way it has shed five of its homes to become 25 Beautiful Homes.According to publisher Yvonne Ramsden sales of the pilot issue exceeded… Continue reading More Home Titles To Launch
Mobile phone company One 2 One has secured a one year deal with Virgin Radio to sponsor the Virgin 1215AM ‘Traffic and Travel’ bulletins. The sponsorship is worth in the region of £750,000 and begins on 9 March.The deal was negotiated by Dan Levitt at Motive, on behalf of One 2 One, and by Virgin… Continue reading One 2 One Association With Virgin
Gaylord Entertainment has announced that it will be closing its CMT Europe cable network on 31 March 1998. The US company said that the 24-hour cable country music channel was “unprofitable.”Carl Kornmeyer, president of Gaylord’s Communications Group, said: “CMT’s format of providing country music videos via satellite 24-hours-per-day has resulted in losses of about $10… Continue reading CMT Europe To Close
Eastenders has now been driven to try and match the depth of trauma that the residents of Weatherfield have been wallowing in for the past couple of weeks. Sanjay is the first victim, having seemingly ‘disposed’ of his pint-sized peril of a wife Gita. The police in Eastenders are pathetically unrealistic, all with the very… Continue reading TV Viewing Summary W/E 25/01/98
Reebok has announced a deal to sponsor MTV ‘s Dancefloor Chart programme.The initial tie-up will last until the end of 1998 and will incorporate on-air sponsorship, a spot advertising campaign, in-store association, profiles of Reebok athletes on MTV, and a Reebok presence on the MTV website.Subscribers can access the Sponsorship database by selecting “Sponsorship” from… Continue reading Reebok To Sponsor MTV Show
A questionnaire distributed by the Radio Advertising Bureau (RAB) to a number of marketing directors and advertisers has found that they wish to increase spend on commercial radio in 1998.63% of the delegates at the Marketing Forum ’97 said they planned to increase their spend on radio advertising.The average annual marketing budget of these delegates… Continue reading Advertisers To Spend More On Commercial Radio In 1998
The Independent has launched Travel Online, a website guide to travel news and information featuring archived material from The Independent and The Independent On Sunday.The site, at http://www.independent.co.uk/travel, is produced in collaboration with Glenfiddich’s Guide of Guides, the online travel resource created by Brann Interactive. The Guide of Guides can be found at http://www.glenfiddich.com.Glenfiddich Marketing:… Continue reading Independent Launches Travel Website
Future Publishing is revamping T3 for its March issue, which goes on sale on 12 February. The title is to receive an investment boost and will become bigger in size, going to super A4 size, with an increase in pagination, from around 116pp to 156pp.The increase in size is accompanied by a drop in cover… Continue reading New Look For T3 Magazine
A new ITC report called Television: The Public’s View 1997, shows that the nation’s television viewing habits are slow to change as many viewing statistics remain very similar to the 1996 survey.87% continue to watch television at some point every day in an average week, and the average amount watched remains 26 hours a week.… Continue reading Channel 5 Turns Out Better Than Expected
