In the light of the draft code of conduct for car advertising, as proposed under the UK Presidency of the EU, the German advertising trade body, the ZAW, has held a meeting with the president of the German Automobile Association, the VDA. The two agree that there is no call for such a European-wide code,… Continue reading DE: German Opposition To Car Code
On 28 January the EU Council adopted a common position for a Directive on guaranteeing the transparency of national rules on information society services. It is aimed at ensuring that new regulations in this area do not create barriers to free movement in the European single market. The position will now be forwarded to the… Continue reading EU: Council’s Common Position
Stefano Meloni, chairman of the Franco-Italian food production company Eridania Beghin-Say, has called on the EU rapidly to clarify its policies on the labelling of foods containing genetically modified organisms, in order not to alarm the public. “We believe that we cannot remain in the current grey zone, where each European country will take its… Continue reading EU: Food Company Speaks Out
The European Parliament has finally approved a Directive aimed at guaranteeing the protection of users of voice telephony and defining the universal service for the telecoms sector. The vote confirmed the agreement reached last month at the end of the conciliation procedure with the Council. This text – which now replaces Directive 95/62/EC on voice… Continue reading EU: Telephony Directive Adopted
Dominic Riley, marketing manager at BBC Digital Radio, was the first speaker at the Marketing Week\New Media Age Digital Radio conference which took place this week at the Regency Hotel.Riley began by pointing out the benefits of digital radio as he sees them: CD quality sound; no interference; new stations; easy to use radio; and… Continue reading Digital Radio Conference Report
Anyone out there planning on buying sperm via the internet (you never know), ought to first heed the warnings of the Government’s fertility watchdog: The Human Fertility and Embryology Authority (HFEA). The HFEA has warned potential sperm recipients of the dangers of the growing trade in illicit sperm. A number of reproductive services have been… Continue reading Web Round-Up W/E 13/02/98
Capital Radio’s new Capital Gold network which was given the go-ahead last week by the Radio Authority (subscribers see Capital Gold To Extend Reach), announced its programme schedule this week. The network, which will broadcast across Hampshire, Sussex, Kent and Birmingham as well as London, promises to “bring some of London’s best known presenters to… Continue reading Capital Gold Network Announces Programme Line-Up
Mediavest are widening their net further with the opening of the first media specialist in Newcastle this week.Grahame Easthope, formerly media director at Cravens Advertising, is heading up the office and will be joined by his Cravens colleague, Julie-Ann Clements on 16th February.Cravens’ media buying will henceforth be handled by Feather Brooksbank in Edinburgh.Mediavest: 0171… Continue reading Mediavest Expands
The Radio Authority has announced that Boss FM has beaten 20 other applicants to win the FM radio licence for North-West England.Boss FM, which is owned by Border TV, will provide a 24-hour regional news, talk and “melodic adult contemporary music” for a 25-54 year old audience in the Greater Manchester, Merseyside and Lancashire areas.… Continue reading Boss FM Wins North-West Licence
Chris Tarrant has beaten all the competition in the breakfast listening wars, according to Q4 RAJAR figures released by Capital Radio.Capital 95.8 FM ‘s breakfast show was listened to by almost 2 million listeners, an increase of 300,000. This means that, in London, the slot is listened to by 1.3 million more people than either… Continue reading Capital Claims Victory In Breakfast Listening Battle
