Ministry of Sound will be sponsoring Sky’s pay-per-view coverage of Prince Naseem’s fight on Saturday evening.…Duckams Oil has been announced as the sponsor for Sky’s coverage of the Nationwide League.…Wella will be sponsoring the new series of Friends when it is shown on Sky 1. The haircare manufacturer is currently sponsoring the series on C4.BSkyB:… Continue reading Sponsorship News
While the launch of Channel 5 could arguably be described as the most important media event of 1997, there were also other developments which caused big changes in the industry: Christine Walker left Zenith and later set up a joint venture with M&C Saatchi; WPP announced the formation of MindShare; Cordiant said it would be… Continue reading 1997 Media Review
News Direct 97.3FM has secured a sponsorship, promotion and airtime deal with Thames Toyota Dealers which is worth over £150,000. The deal is to run for six months and will associate Thames Toyota Dealers with the news station’s City Updates.The City Update reports are broadcast on weekdays between 0700 and 1000 for three minutes every… Continue reading Toyota Dealer To Sponsor News Direct
The way is now clear for digital terrestrial TV to launch next year, after the ITC granted multiplex licences to BDB, ITV and C4.Peter Rogers, chief executive of the ITC, said: “Licensing of digital terrestrial TV has been a complex and lengthy, but rewarding, process. We are delighted that, with the grant of these licences… Continue reading ITC Grants Digital Licences
The National Magazine Company’s She is to receive a revamp and refocus as from the February issue, which is released in January. The title is to redesign and add new sections in order to target more specifically the ‘thirty-something woman’: the ABC1 30-39 year olds.She‘s circulation has been gradually dropping since January 1995 and the… Continue reading She Magazine Gets New Look For New Year
Bartle Bogle Hegarty (BBH) has completed a deal with Leo Burnett in a move to develop the BBH brand internationally. BBH’s planning is conducted by its media arm Motive; the overseas buying, however, often required a third party, said a company spokesperson. The deal with Burnetts will provide a resource for extending international buying.To allow… Continue reading BBH And Leo Burnett Forge Global Deal
With the relaunch of BBC Online this week the Corporation made the rather grand claim that it would have the best Website in Europe within a year. A quick butcher’s at the Online site however would probably lead you to dismiss this as promotional flannel. The pages are slow to download, it isn’t graphically that… Continue reading Website Of The Week – BBC Online
EMAP Online has launched what it claims to be the biggest Internet travel information and booking service for the UK at http://www.a2btravel.com/.A2bTravel’s features include online price comparisons and booking for scheduled flights and holiday packages for three months ahead; bookable access to a directory of over 33,000 UK hotels, guesthouses and B&B establishments; and access… Continue reading Travel Website Launches
The BARB board has decided to further extend its current measurement contract until the end of 2001, due to the fact that digital TV systems will not launch until next year.BARB says that the extension will “ensure stability over this period for the measurement of existing broadcast channels as well as making the provision for… Continue reading BARB Extends Measurement Contract
Findings from the fourth CATV survey have been released by Helen Harrison & Co. They show that cable households have more people (2.92) compared to all TV households (2.39), are more likely to have children (44% compared to 28%) and are younger (86% under 55 years old compared to 74%).Other findings show that cable households… Continue reading CATV IV Survey Released
