Emap Elan will be distributing mini-copies of its new magazine Red to various stores and newsagents as part of a £2 million promotional campaign for the title which launches on January 15.Kathryn Brown, editor of Red, says that the new glossy is for ‘modern women’ who have responsibilities but are are “still interested in style,… Continue reading Emap Launches ‘Red’ Sampler
The Express On Sunday is to launch a 48-page sports paper this weekend in an attempt to increase its target audience of young males. The papers are to be printed separately but will be combined by wholesalers for sale together. The Express Sport On Sunday will replace the paper’s current sports supplement, Sport.Express Newspapers: 0171… Continue reading Express On Sunday Launches Bumper Sports Section
Well, we’ve made it through the annual onslaught of Christmas specials, and despite the noticeable absence of Only Fools & Horses on Terrestrial TV, things weren’t too bad. On the comedy front, the BBC wheeled out all their other traditional Christmas crackers. Leading the way, One Foot In The Grave attracted 15.76 million, another classic… Continue reading TV Viewing Summary W/E 28/12/97
Live TV today announced that it has taken back the national sales for the channel as part of the launch of the Cable Advertising Sales Company later this month.The cable-only channel’s national airtime was previously sold by Laser Satellite and Cable but Live now believes it sells enough airtime to go it alone. CASC will… Continue reading Live TV Launches Sales House
Sky High charts the emergence and subsequent progress of arguably the UK’s most radical and revolutionary broadcaster, BSkyB. From losses of £14 million a week in 1990 to pre-tax profits of £300 million in 1997 (£10 a second), Horsman reveals an intriguing “cast of characters” and delves into the intricate wheeling and dealing involved in… Continue reading Book Review – Mathew Horsman’s Sky High
Internet Business Magazine has announced a covermount promotion which will see it giving away the 1998 Internet Business Yearbook with issue 13 of the magazine, dated February 1998. The 200-page guide to putting businesses on the Net has not previously been available to members of the public.The title is also giving away the 4-part Global… Continue reading Internet Business Cover Promotion
British Digital Broadcasting (BDB), the digital television collaboration between Carlton and Granada, has appointed Amstrad executive Anthony Sethill to a position of “marketing and general management responsibilities.” Sethill is currently an executive director of Amstrad and managing director of Amstrad Consumer Electronics.His appointment is part of an enormous promotions campaign with which the company will… Continue reading Appointment Briefs
Quality Market The quality market performed steadily in July-December, with an increase of almost 3% to 5.841 million sales. Only two titles showed drops in sales while most of the others reported modest increases.The Sunday Telegraph‘s July-December circulation showed the largest year on year increase of all the nationals, with a rise of 14% to… Continue reading National Press Round-Up – December
St Luke’s has won Campaign‘s 1997 Agency of the Year award, after seeing off competition from the likes of BMP DDB and Rainey Kelly Campbell Roalfe. According to the magazine the agency had put in an “outstanding all-round performance”.Elsewhere, Michaelides & Bednash won the Media Agency prize despite the fact that it does not buy… Continue reading St Luke’s Is ‘Agency Of The Year’
