A joint venture between New PHD and Partners BDDH has resulted in the creation of a new media strategy and planning agency called Media Science. Media Science will be housed at BDDH’s offices and will be staffed by two or three senior media strategists who have yet to be chosen. The £9m Mercedes media buying… Continue reading New PHD And BDDH Create Media Science
It has been reported that talks and the preparation of documents are underway to forge a deal between the two advertising agencies McCann-Erickson and the Leith Agency. It is rumoured that such a deal would result in McCann taking the 45% stake in Leith which is currently held by 3i.According to Campaign, McCann would use… Continue reading McCann-Erickson And Leith Agency Merger
http://www.itv.co.uk/The ITV Website, launched on Monday, is a comprehensive guide to all ITV regional stations. The site has been designed for the average viewer rather anyone with industry interest and as a result is easy to use and is full of info on ITV programmes for all regions.The site contains weekly TV listings and allows… Continue reading Website Of The Week – ITV
The customer magazine for IKEA will be called Room when it launches later this month (subscribers see Ikea To Launch Mag). The title will be published by John Brown Contract Publishing.John Brown Contract Publishing: 0171 470 2400
A number of television companies have applied to the ITC for two-year restricted service licences (RSLs) which will allow them to broadcast within British cities. The ITC has received 31 applications for RSLs which they take to be a strong indication of the desire for local community broadcasting.A number of cities, including Leicester, will have… Continue reading Broadcasting In British Cities
More Group this week announced financial results for the first six months of 1997 which show pre-tax profits rising 43% to £8.8 million on the back of turnover up 38% to £66.2m.In the UK and Ireland, Adshel sales grew by 17% while More O’Ferrall sites were up 30%. Advertisers using this medium for the first… Continue reading More Group Profit Rises 43%
London Taxis International will be sponsoring a month long campaign on LBC 1152 AM. The programming strand, along with other events and activities, is aimed at drawing attention to London’s air pollution problems.LBC: 0171 973 1152
Research conducted by CIA MediaLab released today shows that the over half those surveyed (54%) believed there had been too much media coverage of the events surrounding Princess Diana’s death. Despite this 79% felt that the death of Diana had been covered in a sensitive manner. 56% of the 500 people questioned felt that television… Continue reading Public Feel Diana Coverage Was Over-Hyped
UK Living, the cable and satellite channel for women, is to launch a new look under the name of Living on October 27. This move is an attempt to distinguish the channel from the UKTV channels which are soon to be launched by the BBC/Flextech Joint Venture.UK Living: 0171 306 6100
The BSC has published its 5th annual monitoring report of public opinion of taste and decency issues. The report shows that TV violence is of most concern to viewers (62%) who believe that there is too much violence on television (64%).Bad language was found in two out of five terrestrial programmes monitored and in three… Continue reading Broadcasting Standards Commission Report
